In this guide, we’ll show you how to build a strong SEO Freelancer portfolio and establish credibility before pitching to clients. You’ll learn how to showcase results, create a professional website, and use smart tools to scale your freelance business.
The First Step: Put Your Money Where Your Mouth Is
Before you can get a client, you need to prove that you know what you are doing. The best way to do this is to have a strong portfolio. Your portfolio is a collection of your work that shows a client what you are capable of.
Create a Portfolio
Your portfolio case study should explain:
- Your SEO and marketing goals.
- The methods you used to achieve them.
- A before-and-after overview of the metrics you affected.
- The end results, including how your work affected a client’s revenue and business goals.
- Client testimonials.
If you don’t have any client projects yet, you can use a personal website as a case study. This is a great way to show a client that you can optimize a website for a search engine.
Create a Website
Your website is your digital storefront. It should be a place where you can showcase your portfolio and your case studies. You should also have a blog where you can publish content that proves your expertise. The blog should be a place where you can show off your personality and prove that you stay updated on the latest trends and tactics.
How to Find Clients as an SEO Freelancer
The best way to find clients is to build relationships. You should network with marketing agencies, other SEO professionals, and prospective clients on social media.
Get in Touch with a Marketing Agency
Marketing agencies are often understaffed and overworked. They need a network of freelancers to help with overflow work. You should get in touch with marketing agencies and offer your services.
Build Relationships
You should not cold pitch to clients. Instead, you should build a relationship with them first. You can do this by engaging with their content on social media and by providing them with free value, such as a quick audit of their website.
Add Value to Your Pitches
When you pitch to a client, you should always add value. A professional SEO platform like Clickrank.ai can help you with this. You can run a quick audit of their website and show them:
- The website’s pagespeed score.
- Broken links and redirects.
- Missing or duplicate meta tags.
- Indexing problems.
You can then frame your pitch as a solution to their problems.
How to Scale Your Freelance Business
Once you have a few clients, you can start to scale your freelance business.
Automate Your Audits
The key to scaling a freelance business is to automate everything you can. Your work should be strategic, not operational. A platform Clickrank can help with this. The platform can automate SEO audits, rank tracking, and provide clear recommendations. This allows you to focus on high-level strategy and client relations while the platform takes care of the operational heavy lifting.
Keep Your Website Updated
Your website should be a place where you attract clients. You should publish content regularly that shows your expertise. The more content you have, the more you can prove that you are an authority in your niche.
