SEO for Wix

Wix is no longer just a website builder it’s now a powerful platform for search engine optimization (SEO). With built-in tools and features, Wix makes it easier for beginners and professionals to optimize their websites for higher rankings and better visibility. This guide covers everything you need to know about SEO for Wix, from on-page strategies to technical improvements and backlink building.

The Advantages of Wix for SEO

In the past, Wix had a reputation for being bad for SEO. But that is no longer the case. The platform has come a long way and now offers a lot of powerful, built-in tools for both beginners and professionals. This means that you can create a beautiful website and have a strong SEO foundation at the same time.

Wix’s SEO Features

Wix has a lot of features that promote SEO, including:

• Automatic sitemap generation: Wix automatically creates and updates a sitemap for you, which helps a search engine find all of your pages.
• Custom URLs and redirects: You can customize your URLs to be short and descriptive. You can also easily set up 301 redirects to avoid broken links.
• Built-in technical SEO: Wix provides tools that help with performance optimization and server-side rendering, which are key for pagespeed and user experience.
• Custom meta tags: You can easily customize the titles and meta descriptions for every page on your site.

A Step-by-Step Guide to SEO for Wix

While Wix provides a lot of great tools, you still need a strategy to make the most of them. Here’s a simple guide to getting started.

Step 1: On-Page SEO for Your Wix Website

On-page SEO is the process of optimizing your website’s content and HTML source code. This is how you tell a search engine what your website is about.

• Keyword Research: You should start with keyword research to find the terms your potential customers are using. Our free keyword research tool helps you to find high ranking keywords. 
• Optimize Your Titles and Descriptions: Your page titles and meta descriptions are the first thing a user sees. They should be concise, include your primary keyword, and be compelling enough to get a click. Our free SEO Meta Description Generator can help you craft a compelling summary for your pages.
• Use Headings Correctly: Your headings should be a clear hierarchy of H1, H2, and H3 headings. They help a search engine and a user understand the structure of your content.
• Optimize Your Images: Your images should have descriptive file names and alt text. This not only helps a search engine understand your images but also improves accessibility for users with visual impairments. Our free AI Image Alt Text Generator can help you write a good description for your images.

Step 2: Technical SEO for a Healthy Website

Technical SEO is the work that is done on your website to make it easier for a search engine to crawl, index, and understand.

• Submit Your Sitemap: Wix automatically generates a sitemap for you, but you need to submit it to a search engine’s console. This is a great way to ensure that all of your pages are indexed.
• Improve Pagespeed and Mobile-Friendliness: A fast, mobile-friendly website provides a good user experience and is a direct ranking factor. You should use a tool to check your pagespeed and mobile-friendliness.
• Fix Broken Links: A broken link can lead to a bad user experience and waste a search engine’s crawl budget. Our platform, Clickrank, can help you with this. The automated features on the platform can scan your website for these issues and give you a clear, prioritized list of what to fix.

Step 3: Off-Page SEO and Backlinks

Backlinks are a huge ranking factor. You should:

• Get backlinks from industry blogs: You should try to get backlinks from industry-specific blogs and publications.
• Use social proof: A customer who sees that your store has a lot of positive reviews will see you as a trustworthy business.