Google uses automated bots, known as crawlers, to discover and index content across the web. These crawlers don’t just fetch your site once different types of crawlers are assigned to handle different content, like web pages, images, and videos. Knowing which ones are visiting your site helps you manage visibility, troubleshoot crawling issues, and keep your SEO healthy.
Why You Should Know Google’s Crawlers
When Google visits your site, it doesn’t always use the same crawler. Instead, it sends different crawlers (also called Googlebots) depending on what type of content it wants to fetch web pages, images, ads, videos, or even mobile-specific versions.
Understanding these crawlers helps you:
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Read your server logs more accurately
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Avoid blocking important bots in your robots.txt file
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Manage your crawl budget efficiently
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Troubleshoot crawling or indexing issues
Google’s Common Crawlers
Here are the most common Google crawlers you may see in your logs:
Crawler Name | User-Agent String | Purpose |
Googlebot (Desktop) | Googlebot/2.1 (+http://www.google.com/bot.html) | Crawls the desktop version of web pages. |
Googlebot (Smartphone) | Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/W.X.Y.Z Mobile Safari/537.36 (compatible; Googlebot/2.1; +http://www.google.com/bot.html) | Crawls the mobile version of web pages. Since Google uses mobile-first indexing, this is the most important bot today. |
Googlebot Image | Googlebot-Image/1.0 | Crawls images for Google Images search. |
Googlebot Video | Googlebot-Video/1.0 | Crawls video content and metadata for Google Video search results. |
Googlebot News | Googlebot-News | Crawls news articles for inclusion in Google News. |
AdsBot (Google Ads) | AdsBot-Google (+http://www.google.com/adsbot.html) | Crawls landing pages to check quality for Google Ads. |
Googlebot AdsBot Mobile | AdsBot-Google-Mobile | Crawls mobile landing pages for Google Ads quality checks. |
Googlebot App Crawler | Googlebot-App | Crawls apps and app content (less common, but exists for app indexing). |
Why Multiple Crawlers Matter for SEO
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Blocking the wrong crawler in robots.txt could stop your pages, images, or videos from appearing in search.
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If you’re running ads, blocking AdsBot may lower ad quality scores.
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Since mobile-first indexing is now the default, ensuring your site is accessible to Googlebot Smartphone is critical.
Learn more about controlling what bots can crawl in our robots.txt guide.
How to Check If a Request Is From Google
Google recommends verifying crawlers by IP rather than only relying on user-agent strings (since these can be faked by bots).
Steps:
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Reverse DNS lookup of the IP address.
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Verify that the domain ends with
googlebot.com
orgoogle.com
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Forward-confirm that the IP resolves back to Google.