Sometimes a website owner may decide that AMP is no longer the right fit. This could be because maintaining AMP pages requires extra work, or because modern mobile pages already load quickly without AMP. In such cases, it is important to know how to properly remove AMP pages from Google Search so that your site continues to perform well.
How to Remove AMP Pages from Google Search
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Remove AMP References from Your Site
Make sure that canonical pages no longer point to AMP versions. Remove the<link rel="amphtml">tag from the head of your standard pages. -
Redirect AMP URLs
If AMP URLs are already indexed, set up proper redirects. Point AMP pages (e.g.,example.com/page/amp/) to their canonical version (e.g.,example.com/page/). -
Update Your Sitemap
Ensure that only the canonical (non-AMP) pages are listed in your sitemap so Google focuses on the versions you want indexed. -
Monitor in Search Console
Use the Google Search Console AMP report to confirm that AMP URLs are no longer being served and that canonical pages are indexed instead.
Why Proper Removal Matters
If AMP is removed incorrectly, users may land on broken pages or Google may continue trying to crawl old AMP URLs. Correct removal ensures:
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No broken links or crawl errors.
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A smooth user experience on mobile.
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Clear signals to Google about which pages to index.
Best Practices When Removing AMP
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Only remove AMP after ensuring your mobile pages are fast and optimized.
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Always use 301 redirects from AMP to canonical pages.
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Regularly check site performance after AMP removal to avoid traffic loss.
Key Takeaway
Removing AMP from Google Search is not complicated, but it must be done carefully. By redirecting AMP pages, updating your sitemap, and monitoring through Search Console, you can make a smooth transition to standard mobile pages without hurting your SEO performance.
