A product page is the most important page on an e-commerce website. It’s where a user decides to buy a product or leave your site. To get a high ranking and a high conversion rate, your product page needs to be perfect.
There are a few ways to optimize your product page, from creating the perfect meta description to making your internal linking structure watertight.
SEO Checklist for Your Product Page
- URL: Your URL should be short, descriptive, and include keywords.
- Title: Your title should be an H1 heading and contain the brand name, your keyword, and key specifications.
- Images: Use high-quality, optimized images with descriptive alt text.
- Meta descriptions: Add a keyword and a call to action.
- Pagespeed: Make your pages lightning-fast.
- Structured data: Use schema markup to help search engines understand your product.
- Internal linking: Link to brand, category, or filter pages with relevant anchor text.
- Reviews: Include real reviews and social proof.
- Similar products: Suggest similar and frequently bought products.
Basic Product Page SEO
How to Optimize a Product Page URL
Your URL should contain your keyword, brand name, and key specifications. It should be short, descriptive, and easy to read. For example, samplesite.com/scuba-gear/wetsuits/neosport-wetsuit-neoprene-3mm is a great URL because it contains a category, a sub-category, and a specific product name.
Optimize Your Product Page Title
Your product page title should be a clear H1 heading and contain the brand, your keyword, model, benefits, and key specifications. This is a great example because it contains everything a searcher would want to know about the product.
How to Optimize Your Product Page Images
Images are a crucial part of a product page, and they can have a huge impact on your pagespeed. You should always use high-quality, optimized images. This is where an image optimization plugin comes in. It will give you beautiful images while reducing your site’s loading time. Our platform, Clickrank.ai, can help you with this. The automated features on the platform can scan your website for these issues and give you a clear, prioritized list of what to fix.
Optimize Your Image Alt Tags & Names
You wouldn’t believe how many people find products via a search engine’s image search. You should optimize your image names and alt tags by including keywords. This will help a search engine crawl your site and index your images, which can lead to more traffic. Our free AI Image Alt Text Generator can help you write a good description for your images, which is also a great way to improve your SEO.
eCommerce Meta Descriptions
Your meta description should contain the primary keyword for the page, a benefit like free shipping, and a call to action. A tool like our SEO Meta Description Generator can help you with this.
Make Your Pages Lightning Fast
Even the best meta description in the world won’t help if your page takes too long to load. To make your pages lightning-fast, you should:
- Optimize and compress your images.
- Disable or remove components that increase your load time.
- Use a Content Delivery Network (CDN).
- Check and enable browser caching.
Since most customers use their phones to shop online, you should also check if your page is mobile-friendly.
Separate Pages vs. Canonical Pages for Product Variations
Do you need separate pages for product variations, like different colors? This is going to depend on your searchers. If people are searching for a specific variation, you should make a new page for it. If not, you should use a canonical tag on the variation page that points to the main product page. This will help you avoid duplicate content issues.
Add Schema Markup to Optimize Your Product Page
Bots don’t read the way we do. Instead, you need to feed them structured data so they see your website as trustworthy and an excellent resource for searchers. Schema markup takes bots by hand and points at different online entities and properties, telling them: “This is a product page. This is a review.” This can lead to rich results in search, which have a much higher click-through rate.
Add Breadcrumb Navigation to Optimize Your Product Page SEO
If a searcher sees a lot of products with no rhyme or reason, they might bounce from your site. Breadcrumb navigation is a great way to help them navigate your website and find the exact product they are looking for. This can reduce your bounce rate and improve your user experience.
How to Write Optimized Product Descriptions
Your description length depends on your audience. As a rule of thumb, your product description should contain a catchy heading, a body that references benefits and features, and a list of specifications. You should make your product description scannable and not over-optimize it for keywords.
