In the past, link building was all about getting as many links as possible, no matter the quality. Today, that approach can get you a manual penalty. To build a strong backlink profile, you need to follow a few simple ground rules:
- Focus on quality, not quantity. A single high-quality backlink from an authoritative website is worth more than a hundred low-quality links from spammy sites.
- Never pay for backlinks. Paying for links is a black-hat SEO tactic that can get you penalized. You should always earn your links.
- Build relationships. The best way to get a backlink is to build a relationship with a blogger or an influencer in your niche.
- Create valuable content. The best way to get a backlink is to create content that is so good that other websites want to link to it.
Proven Ways to Build High-Quality Backlinks
Building backlinks is a long and difficult process, but it’s not impossible. Here are some of the most proven ways to get started.
Create Original Research
The internet is full of the same information. If you want to stand out, you need to create original research. You can survey your customers, identify a lacking area in your industry, or turn your own experience into a case study. When you create original research, other websites will be happy to link to you as a source of information.
Produce High-Quality Content
The best way to get backlinks is to create content that is so good that other websites want to link to it. You should focus on creating comprehensive, evergreen content that answers all of a user’s questions. A great way to do this is to create a hub section on your website, which is a collection of resources on a single topic. A professional SEO platform Clickrank can help you with this. The platform’s AI Rewording Tool can help you ensure that your content is always fresh and readable.
Don’t Forget About Visuals
Creative content, like infographics and videos, can attract a lot of attention and backlinks. Infographics are a great way to summarize a lot of information in an easily-digestible format. Videos are a great way to break down a complex subject into a short, easy-to-understand format. Because search engines index images and videos, you can get a lot of traffic from them. Our free AI Image Alt Text Generator can help you write a good description for your images, which is also a great way to improve your SEO.
Guest Posting Still Works
Guest posting is a great way to get a high-quality backlink and to build your authority. You should, however, only guest post on websites that have authority in your niche. You can find guest posting opportunities by searching for:
- “your keyword” + “become a contributor”
- “your keyword” + “guest posts”
- “your keyword” + “want to write for”
Monitor Your Backlinks
You should always monitor your own backlinks. If you find a website that has linked to you, you should thank them and establish a relationship. You can also monitor your competitors’ backlinks. A backlink analysis tool can show you where your competition’s backlinks are coming from, so you can reach out to those websites with more comprehensive resources. The backlink monitoring feature on Clickrank.ai is a great way to stay on top of your backlink profile.
Check and Offer Replacements for Broken Links
Broken link building is a great way to get a backlink. You find a broken link on another website and offer your own content as a replacement. This is a great way to get a backlink, and it is also a great way to help another website improve its user experience.
Help a Reporter Out (HARO)
HARO is a service that connects journalists and bloggers who need sources with people who want links and coverage. While it can be time-consuming, it is a great way to get a high-quality backlink from a legitimate news source.
Are You Ready to Build More Backlinks?
Building backlinks is all about hard work and creating high-quality content that people want to share. With a little effort and a lot of patience, you can build a strong backlink profile that will help you rank higher in search results.
What is a backlink?
A backlink is a link from one website to another. They are a signal to a search engine that your website is trustworthy and authoritative.
Why are backlinks important for SEO?
Backlinks are important for SEO because they are a signal to a search engine that your website is an authority on a topic. A website with a lot of high-quality backlinks will rank higher in search results.
What is a good way to get backlinks?
A good way to get backlinks is to create high-quality content, guest post on other websites, or use a broken link building strategy.
A do-follow backlink is a link that tells search engines to follow the link and pass on SEO value. A no-follow backlink is a link that tells search engines not to follow the link.