Text to HTML Ratio

Your web page is made up of code, and part of that code is the visible text that users read. The Text to HTML ratio simply measures how much of your page is made of visible text versus the code it takes to display it.

Think of it like a book. A high ratio means your book is full of words with very little blank space. A low ratio means the book is mostly empty pages with only a few sentences of text.

Text to HTML Ratio & SEO: The Big Question

A common question in SEO is whether a higher Text to HTML ratio will help you rank better. The simple answer is no, not directly. According to Google’s John Mueller, this ratio is not a ranking factor and has never been.

So, Why Bother?

While the ratio itself isn’t used for rankings, a high ratio is often a sign of a well-built website. Websites with a clean, efficient code base tend to be:

• Faster: Less code means your page loads more quickly. Page speed is a ranking factor, and a fast site provides a much better experience for your users.
• Easier to Index: A leaner code base makes it simpler for search engines to crawl and understand your content, ensuring your page is properly indexed.

In short, a high Text to HTML ratio is a positive side effect of creating a fast, user-friendly website, but it’s not something you should obsess over.

How to Improve a Low Text to HTML Ratio

If you’ve checked your website and found a low ratio, it usually means your code is bloated. Here are a few simple ways to improve it:

Clear Out Unnecessary Code

The best way to improve your ratio is to remove any code you don’t need. You should also put your CSS and JavaScript code in separate files rather than directly on your page. This makes your main HTML code cleaner and easier to read.

When you’re working on making your site’s code cleaner, it’s also a great time to work on improving your content. Our free AI Paragraph Rewriter can help you refine and improve your text in an instant.

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Use One-Click Fixes for a Faster Site

A bloated codebase can slow you down, so you should focus on making your code cleaner and more efficient.

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