Technical SEO Audit

In this guide, you’ll learn how to perform a technical SEO audit to uncover issues that may be holding back your website’s performance. We’ll walk through key checks like crawling, site speed, structured data, and indexing, plus show how tools like ClickRank make the process faster and easier.

What Is an SEO Audit?

An SEO audit is a comprehensive review of your website’s health from a search engine perspective. It examines how well your site is structured, how fast it loads, whether it is easily discoverable by search engines, and if the content is optimized. The goal? To uncover issues that may be limiting your rankings and visibility.

Starting Point: Crawling Your Website

Why Crawling Matters

Crawling is how search engines or audit tools discover every page on your site. By checking your sitemap, navigation structure, and internal links, a proper crawler ensures no pages are overlooked, especially buried or forgotten ones.

With ClickRank 

Use ClickRank  Site Crawler to map your site’s pages and detect problems like orphaned pages, broken links, or missing redirects.

Technical SEO Checklist: What to Examine

Here are the core areas any solid technical SEO audit should cover:

a. Security & Accessibility

• Ensuring your site uses HTTPS and a secure connection is essential.

• Confirm there’s only one active version of your URLs to avoid duplicate content.

b. Redirects, Indexation & Sitemap

• Verify that redirects (301 or 302) are correctly implemented for renamed or missing pages.

• Submit and validate an up-to-date XML sitemap to help search engines crawl effectively.

• Check robots.txt to ensure important pages aren’t blocked.

c. Meta Tags & Headings

• Make sure each page has clear titles and meta descriptions.

• Use structured heading tags (H1, H2, H3) to organize content properly.

d. Site Speed & Core Web Vitals

• Page speed significantly affects user experience and SEO.

• Monitor key metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

e. Internal Links & Broken Links

• Fix broken links and ensure every key page has logical internal links driving page authority.

f. Structured Data / Schema Markup

• Use proper schema markup to highlight features like products, reviews, recipes, etc. It increases the chance of rich snippets appearing in search.

ClickRank Tools to Simplify Audits

Instead of manual checks, leverage these ClickRank tools:

• Technical SEO Auditor: Scans your site for indexing issues, redirects, site speed, and more.

• Broken Link Checker: Finds broken URLs or redirect loops fast.

• Structured Data Helper: Helps you implement correct schema and shows where markup is missing.
  

These tools automatically generate audit reports with prioritized tasks so you know what fixes will impact performance most.

How Long Does an Audit Take?

The time required varies:

• A single page might audit in just seconds.

• Audit time scales with site size and additional checks like page speed.

• Tools like ClickRank SEO Audit typically audit hundreds of pages within minutes, then schedule weekly checks to track improvements.

Why Weekly Monitoring Matters

SEO isn’t one and done. Issues arise over time broken links from new content, performance regressions, or indexing workflow changes. Weekly audits catch these early and give you time to fix things before they affect visibility.

SEO Audit Checklist