For agencies, growth doesn’t always mean finding new clients it often starts with serving existing ones better. This guide explores why offering SEO to Current Clients is a powerful way to increase revenue, strengthen relationships, and deliver more value while helping clients achieve better results online.
The Opportunity of Offering SEO to Current Clients
As an agency, you’ve already built a relationship of trust with your clients. They know your work, and they know you deliver results. This is a huge advantage. It’s much easier to sell a new service to a client you already have than it is to find a new one.
That’s why offering SEO to current clients is a powerful strategy for agency growth. You can increase your revenue and client retention without the stress of finding new business. The key is to identify which of your clients need SEO and to frame your services as a solution to their problems.
How to Find Clients Who Need SEO
You’ll find that more clients need SEO services than you might think. Here are a few signs that a client is a prime candidate for an SEO upsell:
- They have great content but no backlinks: These clients are great candidates for a link-building service. Good content is the first step, but without backlinks, it’s not getting the authority it needs to rank.
- Their rankings have plateaued: If a client has been consistently publishing content but is not seeing any new growth, it’s a sign that their strategy needs to be more holistic. They may need help with internal linking, structured data, or a technical audit.
- They invest in content but aren’t tracking results: SEO reporting is the easiest first upsell. Clients want to see a return on their investment, but they often don’t know how to interpret the data.
- They’ve never had a technical SEO audit: Many clients don’t know if they have technical SEO issues. This is a huge opportunity to provide a quick, free audit that shows them what’s holding them back.
How to Pitch SEO Services
The key to a successful pitch is to show value first. You should not just tell a client that they need SEO; you should show them why.
Offer a Quick Mini-Audit
A mini-audit is a great way to show a client the value of your services without asking for anything in return. For example, if you are doing a content audit, you can tell them that you found a few pages that are ranking on page two of Google and that with a few simple tweaks, they could be on page one.
Frame It as a Solution to a Problem
You should always frame your SEO services as a solution to a problem. For example, if a client is spending a lot of money on paid ads, you can show them how SEO can lower their cost per acquisition over time.
Use Data to Tell a Story
A major mistake that many agencies make is just dumping raw data on a client’s desk. You should use the data to tell a story. For example, instead of saying, “Your rankings dropped for X keyword,” you can say, “Competitors overtook your spot here. With a few tweaks, we can push you back to the top of the search results.”
