In real estate, online visibility can make or break your success. Most homebuyers start their search on Google, meaning your website needs to show up where it matters. This guide explains why SEO for Realtors is essential, breaking down strategies to rank higher, attract more leads, and build trust in a competitive market.
Why SEO for Realtors Is a Must-Have
If you’re a realtor, your online visibility is crucial. A staggering number of people begin their search for a home online, and if your listings and website aren’t showing up at the top of the search results, you are missing out on new clients. That’s why a strategic SEO for Realtors approach is non-negotiable for any realtor that wants to grow their business.
A good SEO strategy helps you get more organic traffic to your website, which can lead to more leads and more sales. It’s a way of proving to a search engine that you are a credible and legitimate source of information.
Key Pillars of an Effective SEO for Realtors Strategy
1. Local SEO: Getting Found in Your Community
For a local business, local SEO is the most important part of your strategy. This is the process of optimizing your website to rank in local search results and Google Maps. To succeed in local SEO, you should:
- Optimize your Google Business Profile: Your Google Business Profile is a free listing that appears in local search results and Google Maps. You should ensure that your name, address, and phone number are consistent across all of your listings. You should also add high-quality photos and encourage client reviews.
- Target local keywords: Your keywords should include your city or neighborhood. For example, instead of just “realtor,” you should target “realtor in Houston”
- Use local citations: A local citation is any online mention of your business’s name, address, and phone number. This is a signal to a search engine that your business is legitimate and trustworthy.
2. On-Page SEO: Optimizing Your Listings
On-page SEO is the process of optimizing your website’s content and HTML source code. This is how you tell a search engine what your website is about. You should:
- Optimize your page titles and meta descriptions: Your page’s title and headings should be optimized with your target keywords. A tool like our SEO Meta Description Generator can help you craft a compelling summary for your pages that gets more clicks.
- Use a blog to build topical authority: A blog is a great way to create valuable content that answers client questions. By writing a lot of content on topics like “how to buy a house,” you are showing a search engine that you are an expert in your niche.
- Optimize your images: Images often have a huge impact on your pagespeed. You should always use high-quality, optimized images with descriptive alt text. Our free AI Image Alt Text Generator can help you write a good description for your images, which is also a great way to improve your SEO.
3. Building Authority and Trust
A strong backlink profile is a signal of trust and authority. To build a strong backlink profile, you should:
- Get backlinks from other real estate websites: You should try to get backlinks from other real estate websites and local businesses.
- Encourage client reviews: Reviews are a huge ranking factor for both local SEO and general search. The more positive reviews you have, the more likely you are to rank in the local pack.
4. Technical SEO: A Fast and Healthy Website
Technical SEO is the work that is done on your website to make it easier for a search engine to crawl, index, and understand. This is a crucial part of your strategy. You should:
- Improve pagespeed and mobile-friendliness: A fast, mobile-friendly website provides a good user experience and is a direct ranking factor.
- Fix broken links and redirects: A broken link can lead to a bad user experience and waste a search engine’s crawl budget. Our platform, Clickrank, can help you with this. The automated features on the platform can scan your website for these issues and give you a clear, prioritized list of what to fix.
