Running a Shopify store is exciting, but driving consistent traffic without spending a fortune on ads can be tough. That’s where SEO for Shopify stores comes in. With the right strategy, you can attract more organic visitors, improve search rankings, and turn clicks into sales all while building long-term growth for your e-commerce business.
Why SEO for Shopify Stores Is a Must-Have
If you’re running a Shopify store, you know that getting traffic is a challenge. While paid ads can get you a lot of traffic, they can also get very expensive. That’s why a smart SEO for Shopify stores strategy is a must-have for any e-commerce business that wants to grow.
A good SEO strategy helps you get more organic traffic to your store, which can lead to more sales and more revenue. It’s a way of proving to a search engine that your business is a credible and legitimate source of information.
The Challenge of SEO for Shopify
Shopify is a great platform, but it has some limitations. For example, it can be difficult to access the source code of your website, which can make it hard to fix some technical SEO issues. It can also be difficult to manage a blog and a website at the same time. But with the right strategy, you can overcome these challenges and grow your business.
Key Pillars of an Effective SEO for Shopify Stores Strategy
1. On-Page SEO: Optimizing Your Store for Customers
On-page SEO is the process of optimizing your website’s content and HTML source code. This is how you tell a search engine what your website is about. You should:
- Optimize your product and category pages: Your product and category pages are the most important pages on your store. You should optimize them with your target keywords and a compelling description. Our free SEO Meta Description Generator can help you craft a compelling summary for your pages that gets more clicks.
- Use a blog to build topical authority: A blog is a great way to create valuable content that answers customer questions. By writing a lot of content on topics that are relevant to your products, you are showing a search engine that you are an expert in your niche.
- Use schema markup: Schema markup is a form of structured data that tells a search engine what your content is. You can use it to mark up your products’ prices, reviews, and ratings, which can lead to rich results in search.
2. Technical SEO: A Fast and Healthy Website
Technical SEO is the work that is done on your website to make it easier for a search engine to crawl, index, and understand. This is a crucial part of your strategy. You should:
- Improve pagespeed and mobile-friendliness: A fast, mobile-friendly website provides a good user experience and is a direct ranking factor.
- Fix broken links and redirects: A broken link can lead to a bad user experience and waste a search engine’s crawl budget. Our platform, Clickrank, can help you with this. The automated features on the platform can scan your website for these issues and give you a clear, prioritized list of what to fix.
3. Off-page SEO: Getting Backlinks from the Right Sites
Backlinks are a huge ranking factor. In e-commerce, a backlink from a well-respected industry blog or another e-commerce store is a signal of trust and authority. You should:
- Get backlinks from industry blogs: You should try to get backlinks from industry-specific blogs and publications. This is a great way to build your brand’s authority.
- Use social proof: A customer who sees that your store has a lot of positive reviews will see you as a trustworthy business. You should encourage your customers to leave a review after their purchase.
