Share of voice measures your visibility relative to competitors across a keyword set. Calculate by tracking ranking positions and search volumes to understand market dominance and identify growth opportunities.
Hey there! Do you feel like you are blending into the background online? I know how frustrating it is when your message does not break through. Today, I am sharing a powerful metric that will help you truly measure your digital dominance. Get ready for actionable tips to increase your visibility and steal the spotlight from your rivals!
What is SEO Share of Voice?
So, What is SEO share of voice? It is a metric that tells me how visible my brand is in the search results compared to my competitors for a set of target keywords. I calculate it by taking the total potential clicks in a market and figuring out what percentage my website is capturing. It is essentially my slice of the search engine pie for my industry.
I use this metric to track my brand’s overall authority and progress over time. If my share of voice is rising, it means I am winning more ground and becoming the go-to resource. It is a much better indicator of market success than just tracking individual keyword rankings.
Impact on CMS Platforms
My CMS choice influences how I execute the strategy to increase my share of voice.
WordPress
With WordPress, I leverage the robust blogging features to create topical authority and grab more SERP features. I focus on creating comprehensive cluster content that covers every angle of a topic. This signals to Google that I deserve a larger share of the voice for that subject.
Shopify
For Shopify, my share of voice strategy centers on dominating long-tail product keywords and optimizing for rich snippets. I ensure my product pages and reviews capture specific, high-intent searches. I aim to appear in multiple result types, like images and product carousels, to increase my visibility.
Wix
On Wix, I focus on optimizing the content structure and achieving good site speed to capture local and mobile share of voice. I ensure my site is perfectly mobile-friendly to secure higher rankings on phone searches. I use clear, concise language that is easy for Google to process.
Webflow
Webflow’s clean code allows me to execute a technical strategy aimed at superior site performance, which is a ranking factor. I use the platform to build highly organized, fast-loading pillar pages that increase my authority. I focus on winning the trust signals that boost my overall share of voice.
Custom CMS
With a custom CMS, I use my control to implement advanced structured data across the entire site for various content types. I ensure I can easily adjust and scale my content templates to quickly publish content that targets new, untapped keywords. This flexibility helps me quickly grab a share of voice in emerging trends.
Application Across Industries
The method for gaining share of voice is adapted based on the specific industry and competition.
Ecommerce
In ecommerce, I look for a share of voice on non-branded, high-volume terms like “best gifts for dads” or “cheap camping gear.” I create gift guides and comprehensive comparison content to intercept customers early in their buying journey. I prioritize winning the image and shopping tab visibility.
Local Businesses
For local businesses, share of voice means dominating the Google Maps and local pack results for local queries. I work hard to get featured snippets for simple, localized questions like “plumber near me open now.” I prioritize getting more positive, geo-tagged customer reviews to boost my authority.
SaaS (Software as a Service)
SaaS companies must dominate the “problem/solution” share of voice. I write deep-dive content about the pain points my software solves, not just the software itself. I aim to be the first result for people seeking advice or tutorials related to my industry.
Blogs
For a blog, increasing share of voice means becoming the definitive resource for a niche topic. I analyze what topics my competitors are ignoring and create better, more in-depth content for those gaps. I aim to rank for hundreds of related long-tail keywords within my main topic cluster.
FAQ
1. How do I calculate my SEO Share of Voice?
I typically use specialized SEO tools to track rankings for a master list of keywords relevant to my market. The tool estimates the click-through rate (CTR) for each position, and then calculates the percentage of total potential clicks my website ranks for. I track this percentage over time.
2. Is Share of Voice more important than my ranking for a single keyword?
Yes, I believe it is. A single keyword ranking can be volatile and misleading. Share of Voice gives me a much broader, more stable view of my true competitive standing and market authority across hundreds of keywords. It shows me the overall health of my SEO strategy.
3. If my Share of Voice drops, what is the first thing I should check?
I immediately check my core competitors to see if they recently published a large volume of new, high-quality content. I also check for any technical SEO errors on my site, like a crawling issue, that could have suddenly caused my visibility to dip. A sudden drop usually means a major event happened.
4. How long does it take to significantly increase my Share of Voice?
Increasing your share of voice is a marathon, not a sprint, usually taking 6 to 12 months of consistent effort. It requires a dedicated content strategy focused on topical authority and high-quality link building. I see small, steady gains over time, which eventually compound into a large increase.
5. Can I have a high Share of Voice but low traffic?
Yes, this is possible if you are ranking highly for keywords that have very low search volume. My strategy must balance high rankings with high-volume, relevant keywords. I use the Share of Voice metric to ensure I am competing for the most valuable searches in my industry.
