Bing Webmaster Tools is Microsoft’s free SEO toolset, similar to Google Search Console. It provides insights into crawling, indexing, and keyword performance on Bing.
Why Bing Webmaster Tools Matters
Most people focus only on Google, but Bing is still an important search engine powering results for Yahoo, AOL, and even some smart devices. If your website ranks well on Bing, you can reach millions of users who don’t rely on Google alone.
Bing Webmaster Tools (BWT) works much like Google Search Console. It gives you a dashboard of valuable data: which pages are indexed, what keywords drive traffic, where your backlinks come from, and what errors may be holding your site back. By using it, you not only improve visibility on Bing but also strengthen your overall SEO strategy.
How Bing Webmaster Tools Works Across Different CMS Platforms
WordPress
Easy integration through plugins like Rank Math or Yoast helps automatically verify your site with Bing Webmaster Tools. You can also manually add your sitemap for better indexing.
Shopify
Shopify store owners can connect their store to BWT by adding a verification code to their theme. This ensures products and collections appear in Bing search results.
Wix
Wix makes connecting to BWT simple through its SEO settings. Once verified, you can track performance and submit sitemaps directly.
Webflow
With Webflow, you’ll need to add the Bing verification tag to your project settings. After that, you can manage crawl requests and monitor search visibility.
Custom CMS
For custom-built websites, adding the HTML verification tag or CNAME record is the common method to connect. Once linked, you get complete control over how Bing indexes your site.
Why Bing Webmaster Tools is Important for Different Industries
Ecommerce
Submitting product pages to Bing ensures visibility across Microsoft-powered platforms, which can drive additional revenue streams.
Local Businesses
Bing often integrates with Microsoft Maps, making it valuable for businesses that rely on local search and foot traffic.
SaaS Companies
Using BWT helps SaaS companies analyze search performance across global markets and identify untapped keywords.
Blogs and Content Sites
Bloggers can discover the search queries bringing in Bing traffic, spot opportunities, and fix crawl errors that affect visibility.
Enterprise and Corporate Websites
Large businesses benefit from detailed crawl control features to manage large-scale indexing efficiently.
Do’s and Don’ts of Bing Webmaster Tools
Do’s
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Verify your site as soon as possible.
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Submit XML sitemaps for faster indexing.
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Regularly review SEO reports for technical issues.
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Use the keyword research tool to discover opportunities.
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Monitor backlinks to understand your site’s authority.
Don’ts
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Don’t assume Google data is enough. Bing has unique insights.
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Don’t ignore crawl errors they can hurt your visibility.
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Don’t forget to update your sitemap when adding new content.
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Don’t overlook Bing’s SEO reports; they highlight actionable fixes.
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Don’t delay setting geo-targeting if your business serves specific regions.
Common Mistakes to Avoid
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Failing to verify ownership of the site.
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Not submitting or updating sitemaps.
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Ignoring mobile usability reports.
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Overlooking backlink analysis provided by Bing.
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Treating Bing as unimportant millions of users rely on it daily.
FAQs
What is Bing Webmaster Tools?
Bing Webmaster Tools is a free service from Microsoft that lets site owners monitor, manage, and optimize how their website appears in Bing’s search index.
Why should I use Bing Webmaster Tools?
It helps you see how your site performs in Bing (clicks, impressions), find and fix crawl or indexing issues, submit sitemaps or URLs, and get insights into your backlinks and keyword performance.
How do I verify my website with Bing Webmaster Tools?
You can verify using methods like adding a meta tag to your homepage, uploading an XML file to your root directory, or adding a DNS CNAME record.
What tools and reports does Bing Webmaster Tools offer?
It offers reports on crawl statistics and errors, indexing status, search keywords & performance, backlinks, sitemap submission, and SEO suggestions.
How can Bing Webmaster Tools help with SEO improvements?
By identifying crawling or indexing issues, showing which pages perform best, and highlighting areas where your site doesn’t follow Bing’s guidelines, it helps you optimize your site for better visibility in Bing search.
