A formula used to find low-competition keywords with high ranking potential, typically in long-tail search queries.
Why KGR Matters
The KGR is a valuable metric for a number of reasons. For one, it provides a clear, data-driven way to find low-hanging fruit in the search results. It is an excellent strategy for a new website or a business that is trying to gain momentum in a competitive niche. A keyword with a low KGR score is a great way to get a quick win, which can lead to more organic traffic, a higher click-through rate, and a stronger brand reputation. It is a simple but powerful way to find a keyword that you can rank for quickly.
Across Different CMS Platforms
The management of KGR is a content strategy that can be applied to any CMS.
WordPress
WordPress users can easily find and target keywords with a low KGR. A good SEO plugin like Yoast SEO or Rank Math can help you optimize your content to rank for a specific keyword with a low KGR.
Shopify
On Shopify, the KGR is a useful metric for your product descriptions and blog posts. You can use a keyword research tool to find a keyword with a low KGR and a high search volume.
Wix
Wix has a streamlined, user-friendly system, but you can still optimize for a low KGR. The platform’s built-in SEO tools make it easy to manage your titles, meta descriptions, and on-page content.
Webflow
Webflow gives you granular control over your website’s design and code, which is perfect for a sophisticated keyword targeting strategy. You can use it to create a perfectly structured page that is optimized for a specific keyword with a low KGR.
Custom CMS
With a custom CMS, you have the most control but also the most responsibility. You can build a system that automatically tracks and analyzes your keyword performance and provides your content creators with data-driven insights.
Across Different Industries
The way you use the KGR will depend on your industry and your goals.
E-commerce
E-commerce sites can use the KGR to find a keyword for a specific product or a product category. A product that is a niche can have a low KGR, which is a great opportunity to rank.
Local Businesses
Local businesses can use the KGR to find keywords that are relevant to their location. A local business can have a low KGR for a long-tail keyword that is relevant to its location.
SaaS Companies
SaaS companies can use the KGR to find keywords for their marketing pages and blog content. A SaaS company can have a low KGR for a long-tail keyword that is relevant to a specific feature.
Blogs
Blogs can use the KGR to find keywords for their articles. A blog can have a low KGR for a long-tail keyword that is a niche topic.
Do’s and Don’ts of KGR
Do’s
- Do use a keyword research tool that provides a KGR score. This is the best way to prioritize your efforts.
- Do use a low KGR to find new content opportunities. A low KGR can be a sign of a great opportunity to rank.
- Do use a mix of keywords. A good keyword portfolio includes a mix of low, medium, and high KGR keywords.
Don’ts
- Don’t ignore the search volume. A keyword with a low KGR and a low search volume is not a good opportunity.
- Don’t use keyword stuffing. This is a dated tactic that can harm your SEO.
- Don’t focus on a single keyword. This is a risky and outdated approach.
Common Mistakes to Avoid
- Failing to consider the search volume: A keyword with a low KGR and a low search volume is not a good opportunity.
- Ignoring a user’s intent: A keyword should be used with a user’s intent in mind.
- Focusing on short-tail keywords alone: Long-tail keywords are often easier to rank for and can be a great source of organic traffic.
FAQs
How do I calculate the Keyword Golden Ratio (KGR)?
The KGR is calculated by dividing the number of Google search results that have the exact keyword in their title tag by the keyword’s monthly search volume.
What is a good Keyword Golden Ratio (KGR) score?
A good KGR score is typically 0.25 or less. This indicates that a keyword is a great opportunity to rank quickly. A score between 0.25 and 1 is a good opportunity, and a score over 1 is a difficult opportunity.
What is the difference between KGR and Keyword Difficulty (KD)?
KGR is a formula for finding long-tail keywords that are likely to rank quickly. KD is a metric that estimates how difficult it would be to rank for a keyword. KGR is a quick-win metric, while KD is a long-term metric.
Does KGR affect my SEO?
Yes, KGR affects your SEO. It helps you prioritize your efforts and to find a keyword that you can rank for quickly. A failure to consider KGR can lead to a waste of time and resources.
What tools can I use to find KGR?
You can use a number of tools to find KGR, including SEMrush, Ahrefs, and Moz. These tools provide a KD score for a keyword and can help you analyze your competitors.
