A network of sites created to build backlinks unnaturally — considered a black-hat tactic.
A network of sites created to build backlinks unnaturally — considered a black-hat tactic.
A PBN is a network of fake or low-quality sites created to artificially boost a main website’s rankings. For new websites, relying on PBNs can lead to severe penalties from Google, destroying any chances of organic growth.
PBNs are not illegal, but they violate Google’s guidelines. Using them on any platform, whether WordPress, Shopify, or others, risks penalties like de-indexing and ranking drops. White-hat SEO methods are safer and more sustainable.
Even on Shopify or Wix, PBN links can result in penalties if detected. This can cause drops in search rankings, loss of organic traffic, and long-term damage to your brand’s credibility.
These industries should focus on creating authentic content, earning real backlinks, and building genuine relationships rather than shortcuts. Staying compliant with SEO best practices safeguards long-term growth.
Invest in high-quality content, organic outreach, and genuine link-building strategies. Over time, these white-hat tactics build real authority that search engines reward sustainably.