A CTR curve is a graph that shows you the average click-through rate for every position on a search engine results page (SERP). It’s a way of visualizing how many...
Read MoreIn the world of SEO, you want your pages to compete with other websites, not with each other. Keyword cannibalization is when two or more of your website’s pages are...
Read MoreThink of keyword research as the foundation of your SEO. It’s the process of finding and analyzing the words and phrases that people type into search engines. These words are...
Read MoreIn the world of SEO, not all keywords are created equal. You have your main, short keywords, like “coffee,” and then you have long-tail keywords, which are more specific phrases...
Read MoreIn the past, SEO professionals talked a lot about LSI (Latent Semantic Indexing) keywords. These are words and phrases that are related to your primary keyword. For example, if your...
Read MoreSearch intent, also known as user intent, is the reason a person has for making a search. It’s the “why” behind a search query. For example, when someone searches for...
Read MoreSeeing your website’s rankings suddenly drop can be a frustrating and confusing experience. It’s easy to assume the worst, but it’s important to take a deep breath and follow a...
Read MoreSometimes, you don’t need to read a full article to get the answer you’re looking for. You just need a quick fact. A zero-click search is when a person gets...
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