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Keywords

  • CTR Curve

    A CTR curve is a graph that shows you the average click-through rate for every position on a search engine results page (SERP). It’s a way of visualizing how many...

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  • Keyword Cannibalization

    In the world of SEO, you want your pages to compete with other websites, not with each other. Keyword cannibalization is when two or more of your website’s pages are...

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  • Keyword Research

    Think of keyword research as the foundation of your SEO. It’s the process of finding and analyzing the words and phrases that people type into search engines. These words are...

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  • Long-Tail Keywords

    In the world of SEO, not all keywords are created equal. You have your main, short keywords, like “coffee,” and then you have long-tail keywords, which are more specific phrases...

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  • LSI Keywords

    In the past, SEO professionals talked a lot about LSI (Latent Semantic Indexing) keywords. These are words and phrases that are related to your primary keyword. For example, if your...

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  • Search Intent

    Search intent, also known as user intent, is the reason a person has for making a search. It’s the “why” behind a search query. For example, when someone searches for...

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  • Why Your Rankings Dropped

    Seeing your website’s rankings suddenly drop can be a frustrating and confusing experience. It’s easy to assume the worst, but it’s important to take a deep breath and follow a...

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  • Zero-Click Searches

    Sometimes, you don’t need to read a full article to get the answer you’re looking for. You just need a quick fact. A zero-click search is when a person gets...

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