This is a backlink gained by commenting on blog posts. While common in early SEO, most are now “nofollow” and provide little SEO value.
What is a Blog Comment Backlink?
Blog comment backlinks are links placed in the comments section of a blog post, typically accompanied by a thoughtful remark or feedback. While they were once a popular way to improve search engine rankings, today their main value lies in generating referral traffic, building relationships with bloggers, and increasing brand exposure. When executed correctly, blog comment backlinks can complement other SEO strategies, contributing indirectly to a site’s authority and visibility. The key is relevance and authenticity comments should provide genuine insight rather than appear spammy.
Blog Comment Backlinks Across Different CMS Platforms
WordPress
WordPress blogs often allow commenters to include a URL. Engaging meaningfully on relevant posts can drive traffic and occasionally earn natural backlinks when bloggers link back to your site in return.
Shopify
Shopify blogs allow comment sections on posts or product guides. While primarily for engagement, leaving thoughtful links can create opportunities for brand exposure and networking within the ecommerce niche.
Wix
Wix blogs support comment features that can host backlinks. The SEO benefit is secondary, but it’s an effective way to connect with other content creators and audiences in your niche.
Webflow
Webflow enables commenting through integrated tools. High-quality, relevant comments can enhance brand visibility and establish authority within the community.
Custom CMS
Custom CMS platforms may require plugins or custom setups for comments. Regardless of platform, the principle is the same: provide value in your comment, include a relevant backlink, and avoid spam to gain trust and engagement.
Why Blog Comment Backlinks Matter for Different Industries
Ecommerce Businesses
Ecommerce brands can use blog comments to connect with influencers, offer product insights, or answer user questions, driving potential buyers to their sites.
Local Businesses
Local businesses can engage with community blogs or local guides, establishing credibility and attracting nearby audiences.
SaaS Companies
SaaS companies benefit by contributing insights on industry blogs, subtly linking back to relevant resources or tools on their website.
Blogs and Content-Driven Sites
Content-heavy websites can use blog comment backlinks to network with other bloggers, increase visibility, and occasionally earn natural backlinks from collaborative relationships.
Do’s and Don’ts of Blog Comment Backlinks
Do’s
Leave thoughtful, relevant comments that add value to the discussion. Include backlinks only when contextually appropriate. Focus on engagement and relationship-building rather than pure SEO.
Don’ts
Never spam comments with links or generic phrases. Avoid unrelated posts or low-quality blogs. Don’t expect comment backlinks alone to significantly boost rankings they work best as a supporting strategy.
Common Mistakes to Avoid
One major mistake is leaving irrelevant or promotional comments, which can hurt credibility. Another is targeting blogs with low authority or high spam scores. Ignoring proper personalization or context in comments reduces engagement and the chance of natural backlinks.
Best Practices for Blog Comment Backlinks
Focus on relevant blogs with engaged communities. Provide insightful, genuine comments that add value. Use your backlink naturally and ensure the linked page aligns with the blog topic. Track referral traffic from comments to measure engagement and ROI. Combine this strategy with high-quality content creation and outreach for stronger SEO results.
FAQs
What is a blog comment backlink?
A blog comment backlink is a hyperlink placed within the comment section of a blog post, typically linking back to the commenter’s website. These links can be either dofollow, passing SEO value, or nofollow, which do not contribute directly to search engine rankings.
Do blog comment backlinks help with SEO?
While blog comment backlinks can provide some SEO benefits, their impact is generally limited. Most blog comment links are nofollow, meaning they don’t pass link equity. However, they can still drive targeted traffic and help build relationships within your niche.
Are blog comment backlinks still effective in 2025?
Yes, but with caution. When done correctly by leaving thoughtful, relevant comments on reputable blogs these backlinks can contribute to your site’s authority and visibility. However, excessive or spammy commenting can lead to penalties.
How can I get blog comment backlinks?
To obtain blog comment backlinks:
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Identify reputable blogs in your niche.
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Leave meaningful, relevant comments that add value to the discussion.
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Ensure your comment includes a link to your website, if permitted.
What are the risks of using blog comment backlinks?
The primary risk is being perceived as spammy, especially if comments are generic or irrelevant. This can lead to your comments being marked as spam or your website being penalized by search engines.
