What is an Editorial Link?

An editorial link is a natural backlink given by another site because of the value of your content. These are the highest-quality backlinks.

Why Editorial Links Matter in SEO

Not all backlinks are created equal. Some you build, some you buy, but the most powerful ones are earned naturally. Editorial links fall into this category. They’re placed by site owners, journalists, or bloggers who genuinely find your content valuable enough to share with their audience.

When a trusted publication links to your article, it signals to search engines that your content carries authority and relevance. That’s why editorial links are often considered the “gold standard” of link building.

How Editorial Links Work

Editorial links usually happen without you asking for them. A writer or publisher discovers your content while researching and decides it’s worth linking to. For example, if you publish an in-depth SEO guide, a digital marketing blog might cite it in their article as a reference.

These links are different from guest posts or directory submissions because you don’t control their placement — they are earned, not manufactured.

Why Editorial Links Are Important for SEO

• Authority Boost: Search engines view them as a strong trust signal.

• Traffic Growth: Links from reputable sites bring in highly relevant visitors.

• Better Rankings: Editorial backlinks improve your chances of ranking for competitive keywords.

• Brand Credibility: Being cited by respected websites builds reputation.

• Long-Term Value: Unlike paid links, editorial links continue to drive benefits over time.

Do’s & Don’ts of Earning Editorial Links

Do’s

• Create original, research-driven content worth referencing.

• Publish studies, guides, or thought-leadership articles.

• Build relationships with industry journalists and bloggers.

• Keep content updated to remain link-worthy.

• Focus on quality over quantity.

Don’ts

• Don’t try to buy editorial links it defeats their purpose.

• Don’t spam journalists or publishers with irrelevant content.

• Don’t expect instant results; it’s a long-term strategy.

• Don’t copy others’ content originality is key.

• Don’t rely only on editorial links; diversify your backlink profile.

Misconceptions About Editorial Links

1. “Editorial links can be purchased.” Wrong true editorial links can’t be bought.

2. “They’re the same as guest posts.” No, guest posts are self-placed; editorial links are earned.

3. “Only big brands get them.” Even small sites can earn them with unique, valuable content.

4. “One editorial link is enough.” Multiple high-quality links compound SEO benefits.

5. “They’re easy to get.” They require consistent effort and outstanding content.

FAQs

What is an editorial link?

An editorial link is a natural backlink earned when a publisher voluntarily links to your content because it adds value.

Why are editorial links important for SEO?

They show Google that your content is authoritative and trustworthy, which improves rankings and visibility.

How do you earn editorial links?

By publishing high-quality, original content such as research, case studies, or guides that others want to reference.

Are editorial links different from paid links?

Yes. Paid links are bought placements, while editorial links are earned naturally without any transaction.

Do small websites get editorial links?

Absolutely. Even newer websites can earn editorial links if they produce unique, high-value content.