Hub score measures a page’s value as a resource that links to authoritative content. High hub scores indicate quality curation. Build hub authority by linking to trusted sources and creating resource pages.
Understanding Hub Score and Its Importance in SEO
Hub Score is a key metric for assessing a website’s authority and link influence. It measures the quality and quantity of internal and external links pointing to a website or page, reflecting its importance within the web ecosystem. Unlike simple backlink counts, Hub Score emphasizes trust, relevance, and the interconnectedness of websites.
Understanding Hub Score is particularly crucial for content marketing, digital PR, and competitive analysis. It ensures that every link you acquire contributes meaningfully to your website’s authority and ranking potential.
Hub Score Across CMS Platforms
WordPress
In WordPress, Hub Score can be influenced by content quality, internal linking structures, and backlinks from high-authority sources. Plugins like Yoast SEO or Rank Math help maintain a clear hierarchy and optimize link distribution, supporting a higher Hub Score.
Shopify
Shopify stores benefit from Hub Score when product pages, category pages, and blog posts are linked effectively within the site and from external domains. Strategic backlinking and internal linking improve trust and authority metrics.
Wix
Wix websites can enhance Hub Score by ensuring that internal navigation is well-structured, blog content is optimized, and external backlinks come from authoritative sources. Properly organized content hierarchies play a role in increasing perceived authority.
Webflow
Webflow users can optimize Hub Score by maintaining clean HTML structure, meaningful interlinking, and earning links from credible websites. Its flexible CMS architecture allows precise control over link placement and content relationships.
CMS
For custom CMS platforms, Hub Score relies heavily on developer-implemented internal linking structures, structured data, and overall site architecture. SEO audits can identify weak points and opportunities to improve authority across the website.
Hub Score Across Industries
Ecommerce
Ecommerce sites with strong Hub Scores benefit from better rankings for product and category pages. Strategic linking between products, collections, and blog posts increases authority and user engagement.
Local Businesses
Local business websites can boost Hub Score by linking service pages, testimonials, and location-specific content internally and earning links from local directories and industry publications.
SaaS
SaaS platforms gain higher Hub Scores through educational content, case studies, and thought leadership that earn credible backlinks. Internal linking between features, pricing, and blog content also supports authority.
Blogs
Blogs increase Hub Score by creating interconnected content clusters, linking related posts, and acquiring backlinks from high-authority blogs. This strengthens topical relevance and search engine trust.
Do’s & Don’ts / Best Practices
Hub Score reflects a website’s authority, so it’s crucial to manage links wisely.
Do’s
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Maintain a clear internal linking hierarchy to distribute authority.
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Acquire backlinks from reputable and relevant sources.
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Monitor Hub Score regularly using SEO analytics tools.
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Create high-quality, link-worthy content to naturally increase authority.
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Ensure consistent anchor text usage to strengthen topical relevance.
Don’ts
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Don’t acquire low-quality or spammy backlinks.
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Don’t ignore broken links or orphan pages within your site.
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Don’t over-optimize anchor texts for unnatural link patterns.
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Don’t rely solely on external links; internal link structure is equally important.
Common Mistakes to Avoid
A common mistake is focusing only on the number of backlinks rather than quality. Many websites accumulate links from low-authority sites, which can harm Hub Score instead of improving it. Another mistake is neglecting internal linking; even high-quality content cannot reach its full potential without a strong internal network.
Regular audits, link pruning, and strategic linking ensure that Hub Score reflects true authority and supports better SEO performance.
FAQs
What is HubSpot’s Hub Score?
HubSpot’s Hub Score is a numerical value that indicates the qualification of contacts based on criteria set in HubSpot’s lead scoring tool. It helps sales and marketing teams prioritize leads by evaluating their fit and engagement levels.
How is HubSpot’s Hub Score calculated?
The Hub Score is calculated using a combination of fit and engagement scores. Fit scores assess demographic information like job title or company size, while engagement scores evaluate a contact’s actions such as email opens or website visits.
Can I customize the Hub Score in HubSpot?
Yes, HubSpot allows users in Professional and Enterprise accounts to customize the default Hub Score contact property. You can create custom score properties for contacts, companies, and deals based on your specific criteria.
What are the benefits of using HubSpot’s Hub Score?
Using HubSpot’s Hub Score helps marketing and sales teams objectively rate and prioritize records, leading to better alignment between teams, reduced bias, and improved efficiency in managing leads.
Is HubSpot’s Hub Score available in all HubSpot subscriptions?
No, HubSpot’s lead scoring feature, which includes the Hub Score, is available in premium editions of Marketing Hub. Standard contact scoring is available in premium editions of all Hubs.
