A metric showing how visible a website is in search results for a set of keywords.
Why Keyword Visibility Matters
Keyword visibility is a crucial metric for understanding your website’s overall SEO health. It goes beyond the vanity metric of a single top ranking and provides a more accurate picture of your organic reach. A high keyword visibility score signals that your content is relevant for a wide range of user queries, which is a key part of building topical authority. It also helps you identify new opportunities for growth. If your keyword visibility is low, it might be a sign that you need to create more content, target a wider range of keywords, or fix a technical SEO issue that is holding you back.
Across Different CMS Platforms
The management of keyword visibility is a content and technical SEO strategy that can be applied to any CMS.
WordPress
WordPress users can track their keyword visibility by using a tool like Google Search Console. A good SEO plugin like Yoast SEO or Rank Math can help you optimize your content to rank for a wider range of keywords, which can increase your keyword visibility.
Shopify
Shopify users can track their keyword visibility by using a tool like Google Search Console. They can use the data to optimize their product descriptions and blog content to rank for a wider range of keywords, which can increase their keyword visibility.
Wix
Wix has a streamlined, user-friendly system, but you can still optimize for keyword visibility. The platform’s built-in SEO tools make it easy to manage your titles, meta descriptions, and on-page content. You can use the data from Google Search Console to inform your strategy.
Webflow
Webflow gives you granular control over your website’s design and code, which is perfect for a sophisticated keyword visibility strategy. You can build a system that allows you to track and analyze your keyword performance and to make changes to your content to improve your keyword visibility.
Custom CMS
With a custom CMS, you have the most control but also the most responsibility. You can build a system that automatically tracks and analyzes your keyword visibility and that provides your content creators with data-driven insights.
Across Different Industries
The way you use keyword visibility will depend on your industry and your goals.
E-commerce
E-commerce sites can use keyword visibility to see how their product pages are performing for a wide range of keywords. A high keyword visibility can be a sign that a product is trending and that you should invest more in its promotion.
Local Businesses
Local businesses can use keyword visibility to see how they are performing for a wide range of local keywords. A high keyword visibility can be a sign that your local SEO strategy is working and that you are gaining visibility in your community.
SaaS Companies
SaaS companies can use keyword visibility to see how their marketing pages are performing for a wide range of keywords. A high keyword visibility can be a sign that your content is resonating with your target audience.
Blogs
Blogs can use keyword visibility to see how their articles are performing for a wide range of keywords. A high keyword visibility can be a sign that a topic is gaining popularity and that you should invest more in its promotion.
Do’s and Don’ts of Keyword Visibility
Do’s
- Do use a tool to track your keyword visibility. A tool like Google Search Console is a must.
- Do use a diversified keyword portfolio. A good keyword portfolio includes a mix of short-tail and long-tail keywords.
- Do use keyword visibility to inform your content strategy. A high keyword visibility for a specific keyword can be a sign that you should create more content on that topic.
Don’ts
- Don’t focus on a single keyword. This is a dated tactic that can harm your SEO.
- Don’t use keyword stuffing. This is a dated tactic that can harm your SEO.
- Don’t ignore a low keyword visibility. A low keyword visibility can be a sign of a problem that needs to be addressed.
Common Mistakes to Avoid
- Failing to do keyword research: This is a basic but critical step. You cannot improve what you do not measure.
- Ignoring a user’s intent: A keyword should be used with a user’s intent in mind.
- Focusing on short-tail keywords alone: Long-tail keywords are often easier to rank for and can be a great source of organic traffic.
FAQs
How do I measure my website’s keyword visibility?
You can measure your keyword visibility by using a tool like Google Search Console. You can also use a third-party SEO tool that provides a keyword visibility score.
What is a good keyword visibility score?
A good keyword visibility score is a high one. It means that your website is a prominent and authoritative presence in your niche.
What is the difference between keyword visibility and ranking?
Ranking is your position in the search results for a single keyword. Keyword visibility is a broader metric that measures your overall presence in search results for a set of keywords.
What is the difference between keyword visibility and impressions?
Impressions are a raw count of how many times a link to your website has been shown in search results. Keyword visibility is a metric that measures your overall presence in search results for a set of keywords.
Can a website with a low keyword visibility still rank?
A website with a low keyword visibility can still rank, but it can be difficult. A low keyword visibility can be a sign of a problem that needs to be addressed.
