Optimizing sponsored or branded content that blends with editorial content for visibility.
Why Native Advertising SEO Matters
Native advertising is a great way to attract a new audience and to build a stronger brand reputation. From an SEO perspective, a native ad that is high-quality, in-depth, and relevant to a user’s search intent can be a great way to get a backlink from a relevant website. This can significantly boost your rankings. It can also help you:
- Increase Visibility: You can attract a new audience that may not have heard of you before.
- Improve User Experience: A native ad that is relevant and valuable to a user provides a seamless experience, which can lead to a lower bounce rate and a higher conversion rate.
- Boost Authority: A native ad that is high-quality, in-depth, and relevant to a user’s search intent is a clear signal that your business is a high-quality resource, which can lead to a higher ranking.
Across Different CMS Platforms
The management of native advertising SEO is a content and technical SEO strategy that can be applied to any CMS.
WordPress
WordPress users can easily manage their native advertising by using a variety of plugins. A good plugin can help you create a sponsored blog post, a social media post, or a product recommendation that is designed to look like a natural part of a website’s content.
Shopify
On Shopify, native advertising is essential for an e-commerce store. You can use a variety of tools to create a sponsored blog post, a social media post, or a product recommendation that is designed to look like a natural part of a website’s content.
Wix
Wix has a streamlined, user-friendly system, but you can still optimize for native advertising. The platform’s built-in SEO tools make it easy to manage your titles, meta descriptions, and on-page content.
Webflow
Webflow gives you granular control over your website’s design and code, which is perfect for a sophisticated native advertising strategy. You can use it to create a perfectly structured page that is optimized for a specific keyword or set of keywords.
Custom CMS
With a custom CMS, you have the most control but also the most responsibility. You can build a system that automatically tracks and analyzes your SEO performance and provides your content creators with data-driven insights.
Across Different Industries
The way you use native advertising SEO will depend on your industry and your goals.
E-commerce
E-commerce sites can use native advertising to attract a wide range of customers. A site that sells running shoes can use a native ad that is a sponsored blog post about the best running shoes for flat feet.
Local Businesses
Local businesses can use native advertising to attract local customers. A plumber in Dallas, for example, can use a native ad that is a sponsored blog post about emergency plumbing services in Dallas.
SaaS Companies
SaaS companies can use native advertising to attract a wide range of customers. A company that sells project management software can use a native ad that is a sponsored blog post about the best project management tools for small businesses.
Blogs
Blogs are a great way to capitalize on native advertising. A blog about cooking can use a native ad that is a sponsored blog post about a specific recipe or a cooking technique.
Dos and Don’ts of Native Advertising SEO
- Disclose that it’s an ad: This is the most important step. A native ad that is not disclosed can be seen as a deceptive practice.
- Make it relevant and valuable: A native ad should be relevant and valuable to a user. It should not be a low-quality, thin content.
- Use a nofollow or sponsored attribute: A sponsored or paid link should have a rel=”nofollow” or rel=”sponsored” attribute.
- Avoid using a native ad that is not relevant to your business: A native ad should be relevant to your products or services.
- Avoid using a native ad that is low-quality: A low-quality native ad can harm your SEO.
- Avoid using a native ad that is not disclosed: This is a clear violation of a search engine’s guidelines.
Common Mistakes to Avoid
- Failing to disclose that it is an ad: This is the most common and devastating mistake.
- Using a native ad that is low-quality: A low-quality native ad can harm your SEO.
- Ignoring the importance of a brand: The Knowledge Graph is a key part of your brand’s reputation.
FAQs
Is native advertising a black hat SEO tactic?
No, native advertising is not a black hat SEO tactic. A native ad that is not disclosed can be seen as a deceptive practice, but a well-executed native ad strategy will not.
What is the difference between native advertising and a sponsored post?
Native advertising is a broad term. A sponsored post is a type of native advertising that is a paid blog post.
Can a native ad get a backlink?
A native ad can get a backlink, but it should have a rel=”nofollow” or rel=”sponsored” attribute. A backlink from a native ad that is not disclosed can be seen as a deceptive practice.
How is native advertising different from display advertising?
Native advertising is a type of paid ad that is designed to look like a natural part of a website’s content. Display advertising is a type of paid ad that is designed to stand out.
What is the difference between a native ad and an organic result?
A native ad is a paid ad. An organic result is a search result that is not paid. A native ad should have a clear disclosure that it is a paid ad.
