A user who returns to a website after their initial visit — important for engagement signals.
Ever feel like you are getting a lot of new people to your website, but they are only visiting once? It can be so frustrating when you are not building a loyal audience. But what if I told you there is a simple way to get a lot of people to come back again and again? I am going to talk about something called a Repeat Visitor. I have been in this game for 15 years, and I have learned that this is the key to building a successful online business. I am going to explain exactly what is a Repeat Visitor and give you some simple, actionable tips to get more of them. You will walk away with a clear plan to build a loyal audience that keeps coming back for more.
So, what is a Repeat Visitor? It is a person who visits your website more than once over a certain period of time. They are different from a “new visitor” who is visiting your website for the first time. A repeat visitor is a sign that your website is useful, trustworthy, and engaging. They like what they see, and they want to come back for more.
Having a high number of repeat visitors is a major part of good SEO because it sends a strong positive signal to Google. It tells Google that your website is a high-quality resource that people love. A low bounce rate, a long session duration, and a high number of repeat visitors are all signs of a great user experience, which Google loves to rank. The goal is to make your website so good, people do not just want to visit once.
How a Repeat Visitor Impacts Different CMS Platforms
The principles of getting more repeat visitors apply to every website, no matter the CMS. Your platform is just the tool you use to create the content and user experience that keeps people coming back. I am going to show you how to think about this with some of the most popular platforms. The goal is to make your website so good that people want to save it and come back later.
WordPress
WordPress is a great platform for getting more repeat visitors because of its powerful blogging features. I recommend you use it to create a blog with a lot of in-depth, helpful articles that people will want to come back to. You can also use a plugin to send an email to your subscribers when you publish a new article, which is a great way to get them to come back to your site.
Shopify
For Shopify, you can get more repeat visitors by building a strong brand and a loyal customer base. I suggest you use email marketing to send your customers updates about new products, sales, and special offers. You can also use a blog to create helpful content that shows you are an expert in your products, which can lead to more repeat customers and visitors.
Wix
Wix makes it easy to create a professional-looking website, which is a great start. To get more repeat visitors, you need to offer something unique. This could be a portfolio of your work, a detailed case study, or a blog post with a lot of original ideas. The more unique and helpful your content, the more likely people are to save it and come back later.
Webflow
Webflow’s design freedom allows you to build a website that is not only beautiful but also very easy to use. I recommend you use this to create a seamless user journey. A clear and logical site structure, along with easy-to-find information, helps keep visitors on your site longer, which is a huge positive signal to Google.
Custom CMS
With a custom CMS, you have the most control to build a website that is a repeat visitor powerhouse. You can build a site that is incredibly fast, mobile-friendly, and perfectly designed for your audience. I would also recommend you build in a clear, easy-to-use search function and a knowledge base to keep users engaged and on your site for a long time.
How a Repeat Visitor Applies to Different Industries
The concept of a repeat visitor is the same for every business, but the way you get them changes depending on what you do. It is all about figuring out what your audience wants and giving it to them. I am going to show you how to do this for a few key sectors.
Ecommerce
In ecommerce, a repeat visitor is a loyal customer. I recommend you use email marketing to send your customers updates about new products, sales, and special offers. You can also use a blog to create helpful content that shows you are an expert in your products, which can lead to more repeat customers and visitors.
Local Businesses
For a local business, a repeat visitor is a loyal customer. You can get more repeat visitors by providing a great service and a great experience. I also suggest you use a blog to create helpful content that shows you are an expert in your local area. This can lead to more people coming back to your site and your business.
SaaS
For a SaaS company, a repeat visitor is a user who keeps coming back to your product. I recommend you use email marketing to send your users updates about new features and tutorials. You can also use a blog to create helpful content that shows you are an expert in your industry, which can lead to more repeat users and visitors.
Blogs
For a blog, a repeat visitor is a loyal reader. I recommend you create a newsletter and send an email to your subscribers when you publish a new article. You can also use social media to share your new content and get people to come back to your site. A loyal audience is the key to a successful blog.
FAQ Section
What is the difference between a new visitor and a repeat visitor?
A new visitor is a person who is visiting your website for the first time. A repeat visitor is a person who has visited your website more than once. A repeat visitor is a sign of a high-quality website that people love to come back to.
How can I check how many repeat visitors I have?
You can check this in your Google Analytics account. Just go to the “Audience” report and look at the “Behavior” section. You can then see a report that shows you the number of new and repeat visitors to your site. This is a great way to track your progress and see what’s working.
Is a repeat visitor a direct ranking factor?
No, a repeat visitor is not a direct ranking factor. However, a high number of repeat visitors is a strong positive signal to Google. It tells Google that your website is a high-quality resource that people love. This can lead to a higher ranking, more organic traffic, and a better user experience for everyone.
What is a “long-tail keyword” and how can it help me get more repeat visitors?
A long-tail keyword is a very specific, long keyword. When you create a comprehensive article that answers a long-tail query, you are attracting a very specific, qualified audience to your site. They are more likely to find your content helpful and come back for more, which can lead to more repeat visitors.
