Monitoring keyword positions over time using SEO tools like Ahrefs, SEMrush, or AccuRanker.
Ever feel like you are working hard on your website’s SEO, but you are not sure if it is actually working? It can be so frustrating when you do not have a clear way to measure your success. But what if I told you there is a simple tool that can show you exactly how your website is performing? I am talking about rank tracking. I have been in this game for 15 years, and I have learned that this is the key to understanding your progress and making smarter decisions. I am going to explain exactly what is Rank Tracking and give you some simple, actionable tips to use it to your advantage. You will walk away with a clear plan to track your SEO success and get more of the right people to your site.
So, what is Rank Tracking? It is the process of monitoring your website’s position in Google’s search results for a list of keywords. It tells you your rank for each keyword, how much traffic you are getting, and how your position has changed over time. It is basically a report card for your website’s SEO performance, and it is a major way to measure your success.
Rank tracking is a major part of good SEO because it helps you see what’s working and what’s not. If you are working on a new blog post and you see your rank go up, you know you are on the right track. If you see your rank go down, you know you need to make some changes. It is a simple way to measure your success and make better decisions for your business.
How Rank Tracking Impacts Different CMS Platforms
The principles of Rank Tracking apply to every website, no matter the CMS. Your platform is just the tool you use to create the content that you want to rank. I am going to show you how to think about this with some of the most popular platforms. The goal is to make sure you are tracking your performance and making smarter decisions.
WordPress
WordPress is a great platform for Rank Tracking because you can easily track your performance with a lot of different plugins. I recommend you use a plugin that connects to your Google Search Console account. This will give you a clear dashboard of all your rankings and a lot of other useful information, like how much traffic you are getting for each keyword.
Shopify
For Shopify, you can use Rank Tracking to monitor the performance of your product pages and blog. I suggest you track your main keywords, like your product names and categories. You should also track your long-tail keywords, like “best waterproof hiking boots.” This helps you see what’s working and what’s not, which can lead to more sales.
Wix
Wix makes it easy to track your ranking with their built-in SEO tools. I would recommend you check your site’s ranking for your main keywords often. You can also use a third-party tool to get a more detailed report. A ranking report is a great way to see if the changes you are making to your website are actually helping you rank higher.
Webflow
Webflow’s design freedom allows you to create a beautiful website, but you still need to track its performance. I recommend you use a third-party tool to get a detailed ranking report for all your main keywords. You can then use this information to create new content that is a perfect match for what people are searching for.
Custom CMS
With a custom CMS, you have the most control to build a system that supports Rank Tracking. You can build a system that automatically monitors all of your keywords and gives you a clear dashboard of your performance. I would also recommend you build in a way to easily check for broken links and a way to redirect them to a new, relevant page.
How Rank Tracking Applies to Different Industries
The concept of Rank Tracking is the same for every business, but the way you use it changes depending on what you do. It is all about figuring out what keywords are most important for your business and then tracking them. I am going to show you how to do this for a few key sectors.
Ecommerce
In ecommerce, Rank Tracking is crucial for sales. You should track your product names, categories, and brands. You can also track long-tail keywords, like “best waterproof hiking boots for men.” This helps you see what’s working and what’s not, which can lead to more sales and a better return on your SEO efforts.
Local Businesses
For a local business, Rank Tracking can help you get more customers. You should track your main keywords, like “plumber in Sialkot” or “best barbershop near me.” This helps you see if you are ranking for your local keywords and if you are getting more local traffic. A higher rank can lead to more phone calls and more customers.
SaaS
For a SaaS company, Rank Tracking can help you get more qualified leads. You should track keywords that are related to your product, like “project management software for small teams.” This helps you see if you are ranking for the right keywords and if you are getting more qualified leads. A higher rank can lead to more sign-ups and more sales.
Blogs
For a blog, Rank Tracking is a perfect way to track your progress. You should track your main keywords, like “how to bake bread” or “best way to grow tomatoes.” This helps you see if your content is ranking for the right keywords and if you are getting more traffic. A higher rank can lead to more readers and a more loyal audience.
FAQ Section
What is the difference between ranking and traffic?
Ranking is your position in Google’s search results for a keyword. Traffic is the number of visitors you get from that keyword. A high ranking does not always mean a lot of traffic. You can have a high ranking for a keyword that no one is searching for.
How often should I check my rank tracking report?
You should check your rank tracking report at least once a month. This gives you enough time to see the impact of your SEO changes. You should not check it every day, as rankings can fluctuate a lot, and you might get a lot of false signals.
What is “organic traffic” and why is it important?
Organic traffic is the traffic you get from Google’s unpaid search results. It is important because it is a long-term, sustainable traffic source. A rank tracking tool can help you monitor your organic traffic and see what keywords are bringing you the most visitors.
Can rank tracking help me find new keyword opportunities?
Yes, absolutely. Rank tracking can help you find keywords that you are already close to ranking for. You can then update your content to target those keywords, which can be a huge quick win for your business. It is a great way to find new opportunities and get more traffic.
