Resource page link building targets curated link lists on relevant sites. Find resource pages using search operators, create exceptional resources, then suggest inclusion with personalized outreach.
Hey there! I know that getting high-quality backlinks can feel like trying to convince a celebrity to promote your local business. It is incredibly difficult and often frustrating when your outreach emails are ignored. I have been building links for 15 years, and I have a secret, reliable strategy that works wonders: helping people make their own sites better. I promise to give you simple, actionable tips to earn valuable links that will make a massive difference to your search rankings!
The Win-Win Strategy: What is Resource Page Link Building?
Let’s talk about an ethical and powerful way to build links: What is Resource Page Link Building? It is the process of finding pages on other websites that list links to helpful tools, articles, or services related to their topic. Then, I pitch my own excellent content as something they should add to their list of resources.
This method works because I am offering to make the other website better by giving their audience a useful new link. I focus on finding pages with search queries like “links,” “resources,” or “tools” + my topic. This is a targeted and efficient way to earn relevant, high-authority backlinks.
Resource Page Link Building Across Different CMS Platforms
The platform I use does not change the outreach strategy, but it affects how I create the “linkable asset” that I am pitching to the resource pages. I need great content to offer.
WordPress
WordPress is excellent for this because I can easily create a dedicated, high-quality, long-form guide or a free tool that is perfect for a resource page. I use my SEO plugin to optimize this asset perfectly so the linker knows it is valuable. I ensure the asset is easy to find and link to, often giving it a clean, short URL.
Shopify
For a Shopify store, I create the linkable asset as a definitive guide or a calculator related to my products, hosted on the store’s blog section. For instance, a clothing store might create a “Definitive Size Chart Guide” that others would happily link to. I focus on educational content that is not directly selling a product.
Wix
Wix helps me create a simple, clean, and visually appealing page that presents my research or tool as a valuable resource. I make sure the page is easy to share and does not have confusing pop-ups or navigation. My goal is a simple, high-quality page that a resource manager would trust.
Webflow
With Webflow, I can design a stunning, interactive data visualization or a detailed case study that looks professional and authoritative. I leverage the clean design to make my content stand out as the premium option for a resource page. This high visual quality makes my pitch much stronger.
Custom CMS
If I am using a custom CMS, I build the linkable asset to be technically perfect, with fast loading speed and clean code. I ensure the content is mobile-friendly and easily readable, which is a major selling point for any site linking to me. I create a truly definitive resource that no resource page can ignore.
Resource Page Link Building in Various Industries
The type of content that gets featured on a resource page changes depending on the industry and the audience’s specific need for tools or information.
E-commerce
For e-commerce, I create buyer’s guides, measurement charts, and free tools like a “Shipping Cost Calculator” that local blogs and industry sites will want to reference. I pitch these helpful, non-salesy assets to resource pages in my niche. This brings in high-quality referral traffic and authority.
Local Businesses
A local business should create a resource page asset like a “Guide to Local Permits” or a “Neighborhood Cost of Living Index.” I pitch this content to local government sites, community blogs, and real estate offices. This is one of the best ways for me to earn highly relevant local links.
SaaS (Software as a Service)
As a SaaS provider, my assets are usually free calculators, templates, or in-depth research reports that industry analysts or tech writers will find useful. I focus on providing original data that others will cite in their own resources. This strategy establishes my brand as a thought leader in the software space.
Blogs and Content Sites
For my blogs, the entire goal is to create content that becomes the “ultimate guide” on a specific topic that others must link to. I focus on creating comprehensive tutorials, checklists, and curated lists of tools. I then reach out to resource pages that are currently linking to outdated or less-detailed content.
Frequently Asked Questions (FAQ)
What makes a good resource page link building pitch?
A good pitch is short, personalized, and focuses on the value you offer to their audience, not what you want. I clearly explain what my resource is and why it is better than one of the links they currently have listed.
What if a resource page is linking to my competitors?
That is actually a great sign! It means the resource page is active and willing to link to sites like yours. I use this knowledge to craft a pitch that shows why my content is newer, more detailed, or more useful than what my competitors offer.
Is this strategy safe for SEO?
Yes, Resource Page Link Building is one of the safest and most ethical link-building strategies available. I am earning links based on the true value and quality of my content, which is exactly what search engines want to see.
