URL mapping plans and documents all site URLs, their purpose, and redirect chains. Create comprehensive maps during migrations to preserve SEO value and ensure proper redirect implementation.
Simply put, What is URL mapping? is the process of creating a clear path from an old web address to a new one. Think of it like a mail forwarding service for your website pages. When a user or search engine tries to visit an old URL, mapping makes sure they are automatically sent to the correct new page.
The most important tool we use for this is the 301 redirect, which tells search engines that a page has moved permanently. This permanent move is key because it passes almost all the old page’s SEO value (ranking power) to the new location. Proper URL mapping prevents those frustrating dead ends and keeps your site’s authority strong.
URL Mapping Across Different Platforms
How you handle URL mapping often depends on the Content Management System (CMS) you are using. Each platform has its own tools, but the goal is always the same: a clean, logical structure. Getting this right is crucial for maintaining your SEO, especially after a big website change.
URL Mapping in Popular CMS Platforms
WordPress: I find WordPress the easiest because you can use simple plugins like “Redirection” to manage your maps. You just enter the old URL and the new one, and the plugin takes care of creating the 301 redirect for you. This approach makes even complex migrations simple for non-developers.
Shopify: Shopify includes a built-in “URL Redirects” feature right in your settings. This system is perfect for e-commerce, helping you redirect old product pages or collections when you update your catalog. However, you have less control over the core URL structure, so you work within their defined rules.
Wix: Wix also has a Redirect Manager tool where you can set up 301 redirects for individual pages. They handle the main structure for you, but I recommend checking your old URLs after any big section change. Make sure you avoid the simple 404 error by making a quick map to the right place.
Webflow: Webflow is a strong option because it provides a dedicated area for creating 301 redirects in the Project Settings. This platform is great for designers and offers a lot of control over how your URLs look and function. You get the flexibility of a custom site but with an easy-to-use interface.
Custom CMS: If you use a custom system, you need to set up redirects manually on your server, usually in a file like an .htaccess file. This method gives you maximum control but requires a developer’s expertise to ensure everything is perfect. Always test your redirects carefully after you implement them.
Industry Applications of URL Mapping
The perfect URL map looks different for every kind of business. An e-commerce store has different needs than a local service provider or a software company. Let me show you how to apply this to your specific industry.
E-commerce Businesses
For an e-commerce store, URL mapping is essential when you update product names or remove discontinued items. Instead of letting old product pages die, I always map them to a relevant category page or a similar new product. This simple action recovers lost link value and guides a ready-to-buy customer back to your store.
Local Businesses
Local businesses often need mapping when they change service areas or relocate a physical store. You must make sure local citations and old directory links are correctly pointing to the new address or service page. This is a critical step for maintaining your local search ranking, which is the key to attracting nearby customers.
SaaS (Software as a Service)
SaaS companies rely on clean URLs for their informational and commercial pages. If you restructure your features or update your pricing pages, you need a clear map to guide users and search engines to the current information. Always keep your URLs short and descriptive, reflecting the page’s core keywords.
Blogs and Content Sites
For blogs, URL mapping is important when you merge older posts into a new, comprehensive guide. I recommend redirecting all the old, smaller article links to the new, main guide. This consolidates your authority and sends readers to the best version of your content.
FAQ Section: URL Mapping Quick Answers
Q: What is the main difference between a 301 and a 302 redirect?
A: A 301 is a permanent redirect, which is what I recommend 99% of the time, as it passes SEO link equity. A 302 is only temporary and should be used only if you know the page will be back at its original URL soon.
Q: Do I need to map every single old URL on my site?
A: You should map every old URL that received traffic, has backlinks, or is currently indexed by Google. Ignoring these can lead to lost traffic and a poor user experience for your visitors.
Q: Can URL mapping hurt my SEO if I do it wrong?
A: Yes, incorrect mapping can be harmful, often by causing “redirect chains” (A -> B -> C), which slow down your site. Always map directly from Old URL to New URL to keep things fast and simple.
Q: How often should I check my URL maps for errors?
A: I suggest checking your redirects immediately after a site launch or migration and then performing a quick audit every few months. Use a tool like Google Search Console to catch any “Not Found” (404) errors.
This video compares popular website builders like Wix, Squarespace, and Webflow, which is helpful as it relates to managing your site’s structure on different platforms: BEST Website Builder in 2025.
