Contextual features extracted from a word’s nearby terms. Used in query expansion & passage retrieval.
Are you tired of feeling like your content is great, but search engines just do not get it? It is like they are only reading one word at a time, missing the big picture.
I am here to tell you that there is a clever, simple way to help Google understand your content’s context much better.
I will break down the concept of What is Word Window Features in IR? and give you actionable tips to boost your SEO today.
What is Word Window Features in IR?
What is Word Window Features in IR? is a concept that search engines use to look at a few words right before and after your main keyword.
Think of the “word window” as a small frame that moves across your text, analyzing the surrounding context.
This method helps Google figure out the true meaning and topic of your content beyond just the main phrase.
Windoing on CMS Platforms
The core idea of using context works everywhere, but I approach it differently on various website platforms.
WordPress
With WordPress, I focus heavily on the first and last sentences of every paragraph.
I make sure to include supporting keywords and phrases within a few words of my main topic word.
I also use clear, contextual words in image captions and alt text to give the window extra clues.
Shopify
For Shopify, I concentrate on optimizing the product description area.
I write rich, descriptive sentences around the product name, using words that describe its function or material.
This way, the “word window” sees words like “durable leather” or “fast shipping” next to the product name.
Wix and Webflow
These builders allow me to be very specific about where I place my text.
I deliberately put related terms in the content blocks immediately above and below my primary section heading.
I treat every paragraph as a chance to reinforce the main topic with relevant, contextual words.
Custom CMS
On a custom platform, I work with the developers to make sure the templates support contextual text placement.
I confirm that the brief summary text that appears above the main article body is rich with window features.
We use this complete control to create strong, clear contexts for every important keyword on the site.
Applying Window Features in Different Industries
How I use this technique changes based on what the business sells or offers.
Ecommerce
For online stores, I use word window features to highlight benefits and unique selling points.
I put words like “free returns,” “eco-friendly,” or “waterproof” right next to the product type in the description.
This tells Google that my product page is not just about the item, but also about these important shopping features.
Local Businesses
I apply windowing to add credibility and service details around the main service and location.
I surround phrases like “plumbing repair Dallas” with words such as “certified,” “emergency,” and “24/7 service.”
This creates a clear, helpful context for local searchers and Google’s local algorithm.
SaaS (Software as a Service)
For software, WSD helps clarify the specific problem the tool solves.
I place words like “automate,” “streamline,” and “integrate” close to the software’s core function keyword.
The word window then clearly shows Google that the content is about a powerful, functional solution.
Blogs
In blog content, I use window features to signal the depth and format of the article.
I surround the main topic keyword with words like “in-depth guide,” “expert analysis,” or “step-by-step tutorial.”
This helps my post rank higher because Google knows the format will match the user’s intent.
Frequently Asked Questions
Is there a perfect number of words for the “Word Window”?
No, there is no fixed number, but I usually think of a window of three to five words on each side of the keyword.
The goal is to keep it natural; if you have to stretch the sentence, you are going too far.
Focus on putting the most relevant supporting words right next to your target phrase.
How is this different from keyword stuffing?
Keyword stuffing is repeating the main keyword too many times awkwardly.
Word window features use different but related words to add context and meaning.
It is a smart way to add relevance, not just repetition, and it keeps your writing natural.
Can I use synonyms as Word Window Features?
Yes, I highly recommend using synonyms and Latent Semantic Indexing (LSI) keywords.
These related words make the context stronger and prove your content is comprehensive.
Using different, relevant words is better than repeating the exact same phrase over and over.
