What is Yandex.Metrica?

I know a free, powerful analytics secret that includes features so deep it feels like watching your users’ screens live, giving you perfect insight.

I will explain What is Yandex.Metrica? and show you how to use its unique tools to fix user experience problems that are hurting your SEO.

What is Yandex.Metrica?

What is Yandex.Metrica? is a free web analytics service provided by Yandex, the largest search engine in Russia.

It acts like Google Analytics but includes advanced features like Webvisor (session recording), Heatmaps (click and scroll), and Form Analytics.

I use this tool to deeply understand user behavior metrics like time on page and bounce rate, which are critical for Yandex and general SEO.

Impact on CMS Platforms

The core benefit of Yandex.Metrica is seeing user behavior, and I use that data to fix issues on every CMS platform.

WordPress

In WordPress, I install Yandex.Metrica using a dedicated plugin or by adding the JavaScript code to the theme’s header.

I use the Webvisor feature to watch sessions and see if users are getting confused by a specific theme feature or slow-loading element.

This allows me to make quick, targeted design and speed fixes that immediately improve user satisfaction.

Shopify

For Shopify, I focus the Yandex.Metrica data on product pages and the checkout process.

I use the Form Analytics report to find out exactly where shoppers abandon their carts or fail to complete a form field.

Fixing these checkout drop-offs directly translates into higher conversion rates and improved e-commerce SEO performance.

Wix and Webflow

These builders create beautiful designs, but Yandex.Metrica shows if those designs are confusing users.

I use the Click Map and Scroll Map features to confirm that users are clicking the right buttons and reading all the way down the page.

If they are not, I know I need to simplify the page layout to improve the user experience signal.

Custom CMS

With a custom system, I instruct my developers to ensure the Yandex.Metrica tracking code is correctly placed and running on all pages.

I ensure that the data collected is linked to specific conversion goals, such as account sign-ups or demo requests.

This technical tracking rigor gives me deep, custom insights into user actions on complex applications.

Metrica SEO in Various Industries

I use the unique features of Yandex.Metrica to identify and fix behavioral issues specific to each business type.

Ecommerce

I use Session Replay on product pages to see if images are confusing users or if product information is hard to find.

I monitor the bounce rate for product pages, using the generous 15-second bounce correction as my goal.

I focus on fixing any user friction to encourage more sales and better overall search visibility.

Local Businesses

I look for user recordings that show a person trying to find my business’s phone number or location on the map.

I ensure that all essential contact information is easily clickable and highly visible, especially on mobile devices.

This attention to critical user tasks improves the log data, which is highly valued by search engines.

SaaS (Software as a Service)

I use Yandex.Metrica on my sign-up and pricing pages to watch users interact with my forms and CTAs.

I identify which form fields cause the most confusion or abandonment and simplify them immediately.

Optimizing the conversion funnel this way boosts the return on investment from all my traffic sources.

Blogs

I use the Scroll Map to see exactly what percentage of users read my long articles and where they stop reading.

If I see a big drop-off, I know that section of my content is boring, and I rewrite it to be more engaging.

A higher scroll depth and time on page are strong positive quality signals for search engines.

Frequently Asked Questions

Is Yandex.Metrica free?

Yes, Yandex.Metrica is a completely free web analytics service.

It provides all the standard features you need, along with its unique session recording and heatmap tools.

I recommend using it alongside your existing analytics tool for deeper behavioral insights.

How does Yandex.Metrica help my Google SEO?

It does not directly send data to Google, but it helps you fix user experience problems that Google cares about.

By using Webvisor to reduce confusion and heatmaps to improve content flow, you improve Dwell Time and Bounce Rate.

These improved user signals are key ranking factors for Google’s algorithms.

What is the Webvisor feature?

Webvisor is the session replay feature that records and plays back a visitor’s entire session on your website.

You can see where they click, how they scroll, and what they struggle with in real-time video format.

This visual insight is priceless for finding bugs and improving the user journey.