What is Yandex Turbo Pages?

I know a great way to make your pages load almost instantly for a large, valuable audience outside of Google’s main focus.

I will explain What is Yandex Turbo Pages? and show you how to use this fast-loading technology to capture more mobile traffic and improve your user signals.

What is Yandex Turbo Pages?

What is Yandex Turbo Pages? is a special technology created by the Russian search engine Yandex to build and serve lightning-fast, stripped-down versions of web pages on mobile devices.

Think of it as Yandex’s version of Google’s AMP (Accelerated Mobile Pages), which prioritizes extreme speed by pre-caching content.

I use this feature to ensure my content is accessible instantly to mobile users in Yandex’s core markets, which improves user experience and time on site.

Impact on CMS Platforms

Implementing Turbo Pages means creating a special feed of your content, and the process is managed differently across platforms.

WordPress

In WordPress, I use plugins that automatically generate the Yandex Turbo Feed from my content.

I ensure I link this feed to my Yandex Webmaster account for automatic submission and validation.

This allows my articles to load instantly for Yandex users without me manually coding every page.

Shopify

For Shopify, I focus on creating a specialized feed for my product pages, as fast loading is critical for mobile shoppers.

I use apps or custom code to generate the clean RSS or XML feed required by Yandex Turbo.

Instant-loading product pages reduce cart abandonment and increase conversion rates from Yandex traffic.

Wix and Webflow

These builders can create a clean feed of your dynamic content, like blog posts or service listings.

I ensure that the main text, images, and links are included in this feed while removing unnecessary design elements.

This provides a fast, dedicated mobile experience for the Yandex audience.

Custom CMS

With a custom system, I instruct my developers to build a dedicated endpoint that generates the Turbo Page feed from the main database.

I make sure the feed is constantly updated to reflect new content and price changes.

This technical control ensures my fastest, most current content is always available to Yandex users.

Turbo Pages in Various Industries

The benefit of speed and mobile focus is a huge advantage for businesses targeting Yandex’s core audience.

Ecommerce

I use Turbo Pages to make my product listings load instantly, especially for high-traffic mobile searches.

This prevents shoppers from clicking away due to slow loading, which is common on standard mobile websites.

I focus on ensuring a perfect, lightning-fast experience to minimize friction before the purchase.

Local Businesses

I implement Turbo Pages for service listings and contact information pages to ensure immediate accessibility.

When a user is looking for a local service on a phone, speed is the most critical factor for getting the call.

I want my page to load instantly so the customer can call me before clicking a competitor’s link.

SaaS (Software as a Service)

I apply Turbo Pages to my main marketing pages and best-performing blog articles.

This helps capture a wider audience on mobile devices and increases the visibility of my core features.

A fast-loading page increases the chance of a sign-up or trial start from mobile traffic.

Blogs

I use Turbo Pages to ensure my content is consumed immediately by mobile readers in Yandex’s market.

The fast-loading speed ensures a great user experience, which leads to a longer time on site and lower bounce rate.

This positive user signal is what helps content rank highly in the Yandex search results.

Frequently Asked Questions

Do Yandex Turbo Pages help my Google rankings?

They do not directly help your Google rankings, as Google uses its own systems like Core Web Vitals.

However, the work you do to make a page fast for Yandex Turbo also helps your standard page speed, which Google does like.

The main benefit is gaining traffic from the Yandex search engine and its audience.

Is Yandex Turbo Pages the same as Google AMP?

They are similar in that both aim to create very fast, stripped-down versions of your pages for mobile users.

However, you must create a separate feed for Yandex Turbo; the AMP code is not enough.

I treat them as two separate, but related, mobile optimization projects.

How can I check if my Turbo Pages are working?

You need to use Yandex Webmaster Tools to submit your feed and monitor the status.

The tool will validate your feed, show you any errors, and confirm which pages have been successfully indexed as Turbo Pages.

I check the report there regularly to ensure my fast pages are live.