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Read MoreOrphan pages have no internal links pointing to them, making them hard for users and crawlers to find. Fix by adding contextual internal links or removing unnecessary orphaned content.
Read MoreOutbound links point from your site to external websites. Link to authoritative sources to support claims and provide value. Quality outbound links can actually improve your content’s trustworthiness.
Read MoreOff-page SEO covers signals from outside your site (backlinks, brand mentions, social signals). Focus on earning quality links and building a reputable brand.
Read MoreA strategy ensuring consistent SEO across multiple digital touchpoints (web, mobile, social, voice search).
Read MoreOn-page SEO optimizes individual pages for search and users: title tags, headings, content, images, internal links, and structured data.
Read MoreOptimizing for features within the SERP itself (featured snippets, People Also Ask, knowledge panels).
Read MoreAnother term for on-page SEO, referring to optimizing elements on the site itself.
Read MoreSEO strategies applied to single-page websites, focusing on internal navigation and targeted sections.
Read MoreThe practice of monitoring and improving how a brand appears online in search and reviews.
Read MoreA now-defunct human-edited directory that was once influential for SEO authority.
Read MoreMeta tags used to control how URLs are displayed when shared on social media.
Read MoreThe balanced frequency of keywords in content to avoid underuse or keyword stuffing.
Read MoreOptimal word count varies by topic and intent – there’s no magic number. Focus on comprehensively answering the query. Longer content often ranks better because it’s more thorough, not because...
Read MoreUsing descriptive and relevant text for hyperlinks instead of generic “click here.”
Read MoreContent structured, written, and formatted to rank well in search engines and serve user intent.
Read MoreThe sequence of links in a page’s code, which may influence crawl priority.
Read MoreThe percentage of users who click on your site’s organic result after seeing it in SERPs.
Read MoreTraffic, engagement, or visibility gained naturally through SEO, without paid promotion.
Read MoreOrganic impression share estimates the percentage of available impressions you capture for target keywords. Increase share by improving rankings, targeting more keywords, and optimizing for SERP features.
Read MoreThe number of times a page is displayed in search results, regardless of clicks.
Read MoreA keyword for which your site ranks naturally (without paid ads).
Read MoreA site’s natural position in search results for a given keyword.
Read MoreTraffic that comes from unpaid search engine results, not ads.
Read MoreWebsite visits that originated from organic search traffic.
Read MoreOrganic traffic comes from unpaid search results. It is often the most sustainable channel – grow it through relevance, quality content, technical health, and links.
Read MoreA measure of how often and prominently a site appears in organic search results.
Read MoreUnique, non-duplicate content that provides fresh value to users and ranks better in SEO.
Read MoreA page with no internal links pointing to it, making it difficult for search engines to find.
Read MoreOptimization strategies for product pages that are temporarily unavailable, to avoid ranking drops.
Read MoreA hyperlink from your site to another domain.
Read MoreTraditional push marketing methods (cold emails, ads) that contrast with inbound (SEO-driven) traffic.
Read MoreThe process of contacting bloggers, journalists, and influencers to earn backlinks and mentions.
Read MoreExcessive SEO tactics (like keyword stuffing or spammy link building) that harm rankings.
Read MoreThe unnecessary resources consumed by bots when crawling unimportant or duplicate content.
Read MoreLinks placed in headers or footers that appear across many pages, sometimes carrying less SEO value.
Read MoreWhen multiple pages on the same site target the same or very similar keywords, potentially causing cannibalization.
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