Traffic, engagement, or visibility gained naturally through SEO, without paid promotion.
Why Organic Growth Matters
Organic growth is the lifeblood of a website’s long-term success. It matters because it is a direct signal of a website’s authority and trustworthiness. Unlike paid traffic, which stops as soon as you stop paying, organic traffic provides a steady, sustainable stream of visitors. By achieving organic growth, you can:
- Increase Visibility: You can attract organic search traffic from a new, global audience.
- Build Authority: A website that is gaining organic growth is a clear signal that your business is a high-quality resource, which can lead to a higher ranking.
- Grow Your Brand: You can introduce your brand to a new audience that may not have heard of you before.
Across Different CMS Platforms
The management of organic growth is a content and technical SEO strategy that can be applied to any CMS.
WordPress
WordPress users can easily manage their organic growth by using a good SEO plugin like Yoast SEO or Rank Math. These plugins can help you analyze your content and ensure you are using a variety of keywords that are relevant to your content.
Shopify
On Shopify, organic growth is essential for your product descriptions and blog posts. You can use a keyword research tool to find the terms your customers are using and then use them in your product titles, descriptions, and collections to improve your visibility in search results.
Wix
Wix has a streamlined, user-friendly system, but you can still optimize for organic growth. The platform’s built-in SEO tools make it easy to manage your titles, meta descriptions, and on-page content.
Webflow
Webflow offers detailed customization of your website’s design and code, making it ideal for an advanced SEO approach. It allows you to build a well-structured page that targets specific keywords or keyword groups effectively.
Custom CMS
With a custom CMS, you have the most control but also the most responsibility. You can build a system that automatically tracks and analyzes your SEO performance and provides your content creators with data-driven insights.
Across Different Industries
The way you use organic growth will depend on your industry and your goals.
E-commerce
E-commerce sites can use organic growth to attract a wide range of customers. A site that sells running shoes can use keywords like “running shoes,” “men’s running shoes,” and “running shoes for flat feet.”
Local Businesses
Local businesses can use organic growth to attract local customers. A plumber in Dubai, for example, can use keywords like “plumber Dubai,” “emergency plumber Dubai,” and “plumbing repair Dubai.”
SaaS Companies
SaaS companies can use organic growth to attract a wide range of customers. A company that sells project management software can use keywords like “project management,” “project management software,” and “project management tool.”
Blogs
Blogs can use organic growth to attract a wide range of readers. A blog about cooking can use keywords like “sourdough bread,” “how to bake sourdough bread,” and “sourdough bread recipe.”
Dos and Don’ts
- Focus on a user’s intent: The best way to use keywords is to weave them into your content in a way that sounds natural and is easy to read.
- Use a variety of keywords: A good keyword strategy includes a mix of short-tail, long-tail, and user-intent keywords.
- Write high-quality, in-depth content: This is the best way to signal to machine learning algorithms that your website is a high-quality resource.
- Avoid keyword stuffing: This is a dated tactic that can harm your SEO.
- Avoid using keywords that are not relevant to your content: A keyword should be relevant to your products or services.
- Avoid focusing on a single keyword: This is a risky and outdated approach.
Common Mistakes to Avoid
- Failing to conduct keyword research: This is a simple but important step. You can’t improve what you don’t measure.
- Ignoring user intent: When using a keyword, keep the user’s intent in mind.
- Focusing solely on short-tail keywords: Long-tail keywords are often easier to rank for and can be a valuable source of organic traffic.
FAQs
How is organic growth different from paid growth?
It is a natural, unpaid increase in a website’s traffic. Paid growth is a result of a paid advertising campaign. Organic growth is a long-term, sustainable strategy, while paid growth is a short-term, instant strategy.
What is a good way to measure organic growth?
You can measure organic growth by using a variety of tools, including Google Analytics, Google Search Console, and a third-party SEO tool. You should track your keyword rankings, organic traffic, and conversions over time.
What is the difference between organic growth and a viral post?
Organic growth is a steady, sustainable increase in a website’s traffic. A viral post is a sudden, often unexpected, surge in traffic. A viral post can lead to a temporary increase in organic growth, but it is not a sustainable strategy.
Can a website with a low domain authority still rank?
Yes, a website with a low domain authority can still rank. The key is to create high-quality, in-depth content that is relevant to a user’s search intent.
What is the difference between organic growth and a referral?
Organic growth is an increase in a website’s traffic that comes from search engines. A referral is an increase in a website’s traffic that comes from a different website.
