The total number of unique users exposed to your content organically.
Ever feel like you are writing amazing content, but you are not sure if anyone is even seeing it? It can be tough to know if your hard work is getting noticed. But what if I told you there is a simple metric that can show you how many people are actually seeing your content? I am going to talk about something called reach. I have been in this game for 15 years, and I have learned that this is the key to understanding your progress and making smarter decisions. I am going to explain exactly what is reach in SEO/Marketing and give you some simple, actionable tips to use it to your advantage. You will walk away with a clear plan to get your website in front of a lot more people.
So, what is Reach in SEO/Marketing? It is a measure of how many unique people have seen your content or your brand. It is a measure of your audience size. It is different from “impressions,” which is the number of times your content has been seen. For example, one person could see your ad five times, and your impressions would be five, but your reach would still be one.
Reach is a major part of good SEO because it helps you see how many new people are seeing your website. A high reach means your content is getting in front of a lot of new people, which can lead to more traffic and more customers. The goal is to get your content in front of a lot of new people and show them that you are a high-quality, trustworthy resource that is worth checking out.
How Reach Impacts Different CMS Platforms
The principles of improving your reach apply to every website, no matter the CMS. Your platform is just the tool you use to create the content. I am going to show you how to think about this with some of the most popular platforms. The goal is to make sure your content is getting in front of a lot of new people.
WordPress
WordPress is a great platform for improving your reach because of its powerful blogging features. I recommend you use it to create a blog with a lot of in-depth, helpful articles that people will want to share. You can also use a plugin to share your new articles on social media, which can help you get more reach and more visitors to your site.
Shopify
For Shopify, you can improve your reach by creating a blog with a lot of helpful content. I suggest you use a blog to create a “best of” list or a buying guide that people will want to share with their friends. This helps you get a lot of social media reach and more people to your site, which can lead to more sales.
Wix
Wix makes it easy to create new pages and blog posts. You can use this to your advantage by creating a specific page or blog post that answers a popular question. I would also recommend you use a clear call to action on every page, so that people who are interested can easily share your content with their friends and followers.
Webflow
Webflow’s design freedom allows you to build a website that is not only beautiful but also very easy to share. You can add social media buttons to your pages and blog posts. I would also recommend you use a clear and logical site structure, as this can make it easier for people to find what they need and share it with their friends.
Custom CMS
With a custom CMS, you have the most control to build a system that supports a reach strategy. You can build a system that automatically shares your new content on social media and sends an email to your subscribers. This helps you get more reach and more visitors to your site with less work.
How Reach Applies to Different Industries
The concept of reach is the same for every business, but the way you get it changes depending on what you do. It is all about figuring out where your audience is and putting your content in front of them. I am going to show you how to do this for a few key sectors.
Ecommerce
In ecommerce, a high reach can lead to more sales. I recommend you use social media to share your new products and sales. You can also work with influencers in your niche to get your products in front of their followers. This can lead to a lot of new traffic and a lot of new customers.
Local Businesses
For a local business, a high reach can lead to more customers. I suggest you use local social media groups to share your new products and sales. You can also work with local influencers to get your business in front of their followers. This can lead to a lot of new local traffic and a lot of new customers.
SaaS
For a SaaS company, a high reach can lead to more qualified leads. I recommend you use social media to share your new features and tutorials. You can also work with influencers in your niche to get your product in front of their followers. This can lead to a lot of new traffic and a lot of new customers.
Blogs
For a blog, a high reach can lead to more readers. I recommend you use social media to share your new articles. You can also work with influencers in your niche to get your blog in front of their followers. This can lead to a lot of new readers and a more loyal audience.
FAQ Section
What is the difference between reach and impressions?
Reach is the number of unique people who have seen your content. Impressions is the number of times your content has been seen. One person could see your ad five times, and your impressions would be five, but your reach would still be one. Reach is a better measure of your audience size.
How can I check my website’s reach?
You can check your website’s reach in a few different places. Google Analytics will show you how many new and repeat visitors you have. You can also check your social media analytics to see how many people your content has reached. These tools will give you a clear idea of how many new people are seeing your brand.
Is a higher reach always better?
No, not always. A high reach with a low conversion rate can be a bad sign. It means your content is getting in front of a lot of people, but they are not the right people for your business. The goal is to get your content in front of the right people, which is called qualified reach.
What is “qualified reach”?
Qualified reach is the number of people who have seen your content and are a good fit for your business. It is a more important metric than just raw reach. You should focus on getting your content in front of the right people, not just a lot of people. This leads to more sales, more sign-ups, and a better return on your SEO efforts.
