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SEO letter P

  • What is a Page Title (Title Tag)?

    Ready to unlock the power of a page title (title tag) and boost your website’s visibility? This article will show you how simple tweaks to your title tag strategy can...

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  • What is a Penalty (Google Penalty)?

    A ranking drop due to violations of Google’s webmaster guidelines. Ready to learn what a Google penalty is and how to avoid one? A penalty can seriously harm your website’s...

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  • What is a Penguin Algorithm?

    A Google update focused on penalizing sites with manipulative or spammy link practices. What is a Penguin Algorithm? Hey, ever heard of the Penguin algorithm and wondered how it affects...

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  • What is a pillar page?

    A pillar page comprehensively covers a broad topic and links to related cluster content. This hub-and-spoke model builds topical authority by demonstrating expertise across all aspects of a subject. What...

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  • What is a Post-Purchase SEO Strategy?

    Optimizations designed for customer retention and reviews after a purchase.

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  • What is a Press Release in SEO?

    An announcement distributed online that can earn backlinks and brand visibility.Have you ever wondered how big news gets out about a company? It’s often through a press release! But what...

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  • What is Page Authority (PA)?

    A Moz metric predicting the ranking ability of a page on a scale of 1–100. Have you ever wondered why some pages rank higher than others on Google, even when...

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  • What is Page Experience Update?

    A Google update considering Core Web Vitals, mobile-friendliness, HTTPS, and intrusive interstitials.Ever feel like your website is fast but still not ranking as high as it should? The truth is,...

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  • What is page speed?

    Page speed measures how fast a page loads for users. Faster pages improve UX and can boost rankings – optimize images, use caching, and reduce render-blocking resources. Have you ever...

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  • What is PageRank sculpting?

    PageRank sculpting attempts to control how link equity flows through your site. While less effective than before, strategic internal linking still helps prioritize important pages for crawling and ranking. Ever...

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  • What is PageRank?

    PageRank is an older Google algorithm concept that scores pages by link authority. While the public PageRank toolbar is gone, link authority remains an important ranking factor in spirit. Ever...

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  • What is Pagination in SEO?

    Dividing long content or product listings into multiple pages, requiring canonical and rel=”next/prev” handling. Ever click to the second page of a blog or a product category on a website?...

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  • What is pagination?

    Pagination splits lengthy content across pages (page 1, page 2…). Implement rel=”next”/”prev” historically or consider consolidating where possible for better UX and crawl efficiency. Ever get lost on a website...

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  • What is Paid Inclusion?

    A method where sites pay search engines for guaranteed crawling or indexing. Ever wished you could just pay to have your website show up in Google’s search results? The idea...

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  • What is Paid Search (PPC)?

    Advertising on search engines where you pay for clicks on sponsored results. Ever wish you could skip the long wait for your website to rank on Google and get to...

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  • What is Panda Algorithm?

    A Google algorithm update targeting low-quality or thin content sites. Ever feel like your website’s content is amazing, but it just will not rank? It might have something to do...

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  • What is Parallel Tracking?

    A method in paid search campaigns where tracking occurs in the background without slowing landing page load time. Ever notice how fast a page loads after you click on a...

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  • What is Parked Domain SEO?

    Domains that exist but don’t have active websites  usually not SEO-friendly and can cause duplicate content issues.Ever bought a cool domain name, but you are not ready to build a...

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  • What is partial indexing?

    Partial indexing occurs when Google indexes only portions of your page content. Usually caused by JavaScript issues, lazy loading, or render timeouts. Ensure critical content loads immediately and test with...

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  • What is passage ranking?

    Passage ranking allows Google to rank specific sections of a page independently. Write clear, focused sections with descriptive headings so individual passages can rank for specific queries even on broad...

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  • What is Paywall SEO?

    Optimization for websites with subscription-based or restricted content while allowing Google to crawl previews. Ever search for something very specific and get an answer from a huge article, not just...

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  • What is Penalty Recovery?

    The process of fixing SEO issues and regaining rankings after a Google penalty. Has your website traffic suddenly dropped? Are you scratching your head, wondering why your rankings have disappeared?...

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  • What is People Also Ask (PAA)?

    A SERP feature showing related questions and answers, often targeted for featured snippet SEO. Ever notice those little boxes of questions that pop up on Google when you search for...

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  • What is Persona in SEO?

    A representation of your target audience used to shape SEO content and keyword targeting. Ever feel like you are writing content for a faceless crowd? What if I told you...

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  • What is Personalization in Search?

    Search results tailored to a user’s history, location, and preferences. Ever feel like you are looking at the same search results as everyone else, even though your interests are totally...

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  • What is Plug-in SEO?

    SEO plugins (like Yoast, RankMath) used in CMS platforms to manage optimization tasks. Have you ever heard of a magic button for SEO? While there is no single magic button,...

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  • What is pogo-sticking?

    Pogo-sticking happens when users quickly bounce between search results, signaling poor content match. Reduce it by matching search intent precisely, improving page speed, and delivering value immediately. Ever had a...

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  • What is position zero?

    Position zero refers to featured snippets that appear above traditional organic results. Optimize by formatting content clearly, directly answering questions, and using structured data to increase selection chances. Ever notice...

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  • What is predictive search optimization?

    Predictive search optimization targets autocomplete and search suggestions. Influence predictions through search volume, user behavior, and content optimization for common query beginnings and patterns. Ever notice how Google seems to...

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  • What is Predictive Search?

    Search engines showing suggestions based on trends, queries, or past behavior. Ever type a few words into Google and have it guess exactly what you are going to search for?...

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  • What is Private Blog Network (PBN)?

    A network of sites created to build backlinks unnaturally — considered a black-hat tactic.

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  • What is Product Schema?

    Structured data markup that helps search engines display product details (price, ratings, availability). Ever search for a product and see a star rating, a price, and maybe even a photo...

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  • What is Profile Backlink?

    A backlink from a user profile on forums, directories, or community sites. Ever wonder if you can get a link to your website just by filling out a profile online?...

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  • What is Programmatic SEO?

    Scaling SEO by automatically generating thousands of optimized landing pages using templates and data. Ever feel like you are creating a lot of content, but there are still so many...

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  • What is Proximity in Local SEO?

    A ranking factor in local SEO where results depend on how close a business is to the searcher. Ever wonder why you see a different list of restaurants than your...

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  • What is proximity ranking in local SEO?

    Proximity ranking factors user distance into local search results. While you can’t change location, optimize for wider service areas through content, citations, and reviews from diverse locations. Ever wonder why...

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  • What is PWA SEO?

    Progressive Web App SEO requires special considerations for app-like experiences. Ensure proper URL structure, server-side rendering, canonical tags, and metadata for both app and web contexts. Ever wish your website...

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  • What is the Pillar-Cluster Model?

    An SEO content structure where pillar pages link to multiple cluster posts to strengthen topical authority. Have you ever felt like your website’s content is all over the place, like...

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SEO Glossary